Blue Cat And Di Meng Children'S Shoes Want To Enter Children'S Shoe City &Nbsp; Achieve Win-Win Development.

According to Fujian Footwear Industry Association

"Who has positioned their own market and captured the high point of brand management will have the chance to develop into a national strong brand and become a leading brand in the industry.

Standardized management, unified image and excellent merchandise stores will become the trend of future market development.

Jianhua Zhu, chairman of Di Meng children's shoes, admitted.

It is expected that in the near future, an unprecedented change will take place in China's children's shoes industry, from a disorderly market competition to a brand operation.

"If the enterprise collectively enters children's shoes city, it will also be a positive impetus to build a brand alliance of children's shoes in Fujian."

As the chairman of Fujian children's shoes branch, Fu Weijin took the lead in determining the intention to enter.

He said that after more than ten years of development, China's children's shoes gradually formed Quanzhou, Wenzhou and Guangdong's three major children's shoes industrial cluster bases.

Wenzhou is currently the largest middle class children's shoes production area in China, while Guangdong has focused on a number of children's shoes positioned in the middle and high-end market, while Quanzhou is the main position of children's sports shoes brand.

The three big bases are not only spelling out production, but also fighting the market. Whoever wins the market and terminal channels will take the lead in the market competition.

Xie Jiasheng, Secretary General of Fujian children's shoes Association, believes that Quanzhou children's shoes enterprises should conduct comprehensive market research and careful market segmentation when they enter the domestic market, and locate brands according to market demand, competition situation and their own strength.

It is also essential for children's shoes enterprises to have a perfect autonomous retail system and sales channels. First, choose a wholesale display base in the Fujian area, and radiate it as the center, enrich the terminal format and raise the profit level of the channel.

For those individuals who invest in huge enterprises, they must concentrate on the industrial resources of Quanzhou and form a powerful force in the "Quanzhou made" image to form a powerful force to intervene in the market competition. By giving full play to the basic advantages of Quanzhou's industrial manufacturing, they can surpass Wenzhou and Guangdong, and establish advantages in the National Children's shoes industry and make considerable progress.

It is reported that "Fujian children's shoes city" is located on the 3-4 floor of Wanxiang mall in the middle of Quanzhou South Ring Road, with a total area of 12000 square meters.

"The project will comprehensively build an industrial operation mode of" building a base on the mainland, building terminals in the province, and building windows in the country "to seek new breakthroughs in the industry of children's shoes in Fujian.

According to the relevant person in charge of children's shoes city in Fujian, Fujian children's shoes city has launched the investment promotion business, and is scheduled to open in 11-12 this year.

From next year, we will establish a "wholesale + Exhibition + retail" chain terminal channel in 8 cities in the province. When the terminal is completed, it will set up a "wholesale franchise" window in the conditional provincial capital cities.