Nostalgia Complex Heating Domestic Shoes Popular Market

September 9th, the release of shoes, Europe and the United States

Earth dregs

A "good socialist" yellow enamel big tea pot, a pair of red and white "back" basketball shoes, a military green coarse cloth sewing small bags, if you are long hair float women can also make two long plaits.

All of this constitutes the whole of fashion at the moment - what we call nostalgia.

Nostalgia for young people

In recent years, famous brands in Europe and America have introduced nostalgia classics.

Like LV's canvas bag, Gucci's canvas bag and UL53 of Hermes's canvas and calf, Kim JonES, Dunhill's creative director of luxury goods group, said that using old-fashioned suitcases has another advantage: "ancient style style suitcase makes you show your style in the airport, and you can identify your luggage."

Similarly, the original 10 yuan release shoes have been improved and exported to Europe, America and Japan recently.

The release shoes after "going abroad for ocean" are not only worth several times in foreign countries, but also sell at a high price of 75 US dollars, returning to China, they also occupy a low price of 168 yuan.

In pace with the international trend, young people in China have begun to "collectively reminiscence". They are especially popular with the classic Chinese products with modern colors and humorous elements.

Walking in the Nanluogu Lane, known as "the youth culture and fashion center of Beijing", from time to time, fashionable men and women step on their back shoes, wear sailor's shirts or carry green canvas bags, or walk in the alley without a single bar.

Classic nostalgia

In Nanluogu Lane, Beijing, the reporter saw a lot of nostalgic theme boutiques.

All kinds of goods that are full of old times can be seen everywhere, but the whole shop shows a different fashion sense.

Enamel red face basin, old floor, children tricycle, "band aid 8" shop T-shirt in Beijing, is a Chinese familiar life in 1980s.

There are iron toys, tumbler and back trolley in the old toy monkey.

The salesperson in the shop said that more toys were bought by young people, because they were most familiar with them.

In the old Beijing creative paper cutting shop, many beautiful paper cut window flowers hung on the walls around, giving people a gorgeous but not extravagant aesthetic feeling.

In the whole nostalgia, some new ideas are also revealed.

The modern pformation of classic domestic products is also in progress.

Jin Zhengzhi, a Korean student, told reporters that he had been in China for 10 years. He was very interested in Obama's T-shirt displayed in the "Nan Luo 10-1" and wearing a liberated suit.

The shopkeeper, wearing a sea jacket and wearing black glasses, told reporters that the foreigners in his shop usually bought something special "China".

"Come to the store and buy it."

The "sea jacket" is a modern fashion, printed on the enamel cup with hot Internet language, and all kinds of slogans with strong "revolutionary breath" printed on the canvas bag. These pformations have been given another breath of humor.

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The nostalgia psychology

"This is the exchange and dialogue between the new generation and the old days, as well as the embodiment of Chinese and foreign exchanges." as the saying goes, "old goods are only the carriers of our memories, objects are old, but creativity is new, and young people carrying new meanings with old objects are the reasons why the classic Chinese products are popular again."

Nostalgia psychology is universal. The faster the social development changes, the deeper the nostalgia.

Because of personal growth experience, old Chinese products have different memories of different people.

Jiang Wei, director of the Finance Department of Shenyang University, told reporters that the "resurgence" of old Chinese goods is a reflection of collective nostalgia, not just a simple trend following the fashion trend.

In fact, the circulation of nostalgia is a psychological dependence.

The progress of science and technology makes life more convenient, and at the same time, pollution is even more severe. Modern people's minds are more emptiness, computers occupy our life information step by step, and let a lot of information fill our society.

The ozone black hole has spread over a city in Chile, but it is hard for people to cope with it.

The fear of the real world and the panic over the future make the young generation nostalgic.

So people began to miss those childhood handkerchiefs, the red flowers, the blue sky and white clouds - those handkerchiefs, schoolbags and dress up.

These also constitute business opportunities and fashion.

Wang Xiaozhang, a professor of sociology at Zhejiang University, believes that such purchases are not "nostalgia" but a fashion.

"After 80, all kinds of pressures and competitions in social life, and the remembrance of the good life in the past are actually an escape from real life."