Domestic Sewing Machine Business Status Blue Book Released

Spare parts,

In order to get a deeper understanding of the current situation of the distributors and to formulate targeted countermeasures against the problems existing in the development of business enterprises, Hu Miaohai, director of the association's commerce and Trade Commission, and Yang Xiaojing, the Secretary General of the association, visited and visited dozens of trade and business enterprises in three places of Dongyang, Yiwu and Hangzhou in Zhejiang in from August 8th to 11th, and held a forum to listen widely to the opinions and suggestions of the distributors.

Market continues to improve, inadequate supply bottleneck

Since the second half of 2009, the development of sewing machinery industry has shown a "V" trajectory from warmer to revival.

From the perspective of performance, the continuous good trend has rapidly increased the industry data, even in the two or three quarter, there has been a rare "hot season".

According to statistics, in this research business enterprise, the sales increase this year increased by more than 30%, Yongsheng, Huiquan, Hengtong and other enterprises even increased by about 50%, and Hangzhou Haicheng clothing equipment Co., Ltd. is more likely to complete a new sales record of 350 million yuan this year.

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In view of the current market performance, dealers generally believe that the industry's recovery is obvious, mainly benefiting from the joint role of internal and external causes, which will last until the end of the year.

First of all, under the influence of a series of factors, such as the economic situation is getting warmer, the cost of labor is rising, and the national energy saving and emission reduction requirements, the tasks of garment enterprises' capacity upgrading, cost reduction and technological innovation are becoming increasingly urgent.

To speed up the upgrading of equipment, the introduction of high-tech sewing equipment to upgrade has become a priority for most garment enterprises, and the resulting market demand constitutes the external cause of the hot sewing machine market.

On the other hand, China's sewing machinery industry, which has just experienced a crisis, needs to recover its production structure for a period of time, especially as part of the industry based parts enterprises.

The current lack of production capacity makes the supply chain out of line, and the whole plant does not have rice under the pan, which is the internal cause of the market in short supply.

In addition, the insufficient supply of goods has become the biggest problem for business enterprises.

The chairman of Hangzhou Haicheng company, Tu ye ye, expects that the whole company will not be able to meet the demand for delivery. This year, the company's order to be abandoned is expected to reach tens of millions.

The rising cost of services calls for the introduction of new standards.

In this survey, some dealers suggested that the sewing equipment market was hot while the cost pressure faced by dealers was also increasing.

First, the cost of service is increasing.

At the Yiwu symposium, some distributors reflect the lack of standardized and unified industry standards for after-sales service.

For example, the details of service life and scope of service are developed by the whole machine and business enterprises themselves, and even become the main means of bundling sales. In order to seize key customers, some dealers compete with the means of extending free service years and additional after-sales service items, which indirectly and indirectly push up the sales threshold, and have a negative impact on the healthy development of the business system.

Two, the downstream garment enterprises are demanding for maintenance services.

Some occasional jumps, line deviations, and even minor problems caused by improper operation will require dealers to carry out on-site maintenance.

A dealer in Yiwu said that some of his customers were in Dongyang. The cost of the trip alone was as high as tens of dollars. When the number of repairs increased, sales profits were basically flat or even in a state of loss.

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Therefore, dealers call for the early introduction of the industry standard for after-sales service, and effectively regulate the details of service life and service scope.

Huang Zhiyun, chairman of Yiwu Sewing Machinery Technology Industry Association and chairman of Yiwu Dongfang sewing equipment Co., Ltd., said that according to the requirements of local business enterprises, after formulating the opinions of all parties, the formulation and implementation of after-sales service standards in Yiwu region will be formulated and implemented, and the relevant standards will be reported to the Association for discussion. The work is expected to be completed within the year.

Hot sales, but difficult to hide industry risks

The revival of the industry has brought about the overall selling of products, which has also made the inherent drawbacks of the sewing machine market dilute again in crisis.

Fake and shoddy, shoddy, vicious competition and other behaviors have occurred frequently, which has brought hidden trouble for the sewing machine industry which just started to recover.

According to Xu Fengnan, chairman of Zhejiang Huayang sewing Co., Ltd., recently, in the sales base of spare parts adjacent to their own enterprises, some dealers have counterfeited Chinese and foreign trademarks, and illegally produce the products such as spindle core sets.

Individual dealers are driven by interests to infringing, counterfeiting production has a serious impact on the brand of enterprises.

In addition, several dealers in Dongyang and Yiwu told reporters that there have been many "dug corners" recently. Under the background that the original distributors could not meet the orders of the service enterprises, some business enterprises that had the same source of tourists began to sell the refurbished and counterfeit sewing equipment to the downstream customers, which were not able to guarantee the quality.

At the Dongyang dealer symposium, Hu hang Jun, general manager of Yongfa sewing and distributing center, Dongyang, urged dealers to enhance team awareness, strengthen self-discipline, and start from their own, so that the vicious competition that aims to pursue short-term profits should not be returned.

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He Youhua, manager of Tak ho Sewing Machinery Co., Ltd. added that now the market situation is good, we can make sure that the goods are delivered to the market. In the future, the market is dull and can not be sustained. Now, every dealer has bad debts that can not be collected. This is the consequence of disorderly competition.

How to do it in the future? I believe we all need to consider it.

In view of how to standardize the market order, Zhang Yuexin, general manager of Siyuan sewing equipment Co., Ltd., Yiwu, suggested that we should regulate the competition by increasing the cost of dishonesty, and punish the vicious competitive business enterprises with concentrated exposure, increasing punishment and establishing a good faith file, so that the disruptive order can not be foothold in the industry, so as to achieve the purpose of warning, purifying and standardizing the industry market order.

Acceleration of enterprise system upgrading

The recruitment difficulty at the beginning of the year is still troubling the development of Zhejiang's business enterprises.

According to statistics, there are dozens of dealers involved in the survey, accounting for more than 70% of the gap.

Many dealers have gone to Guangdong, Fujian and other garment industry distribution centers "high salary dig people", but the result is not satisfactory.

"Unable to retain talent" has become a focus of discussion among distributors.

In response to this problem, some dealers have expressed their views.

Liu Zhaoliang, chairman of Yiwu Hengtong sewing equipment Co., Ltd., said that the key to keeping people away is that the enterprise system is not sound and fails to provide a good working environment for talents. Employees can not see the hope of growth in the enterprise.

Many employees enter the company on the basis of apprenticeship, and wages are low at the beginning.

After training, employees must master certain technologies, enterprises should consider appropriately increasing the treatment and position of employees, and many business enterprises often avoid or shirk on this issue, which will inevitably lead to the passage of talents.

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Liu Zhaoliang suggested that in the future, business enterprises can set up a standard of remuneration at different stages and levels. When employees' technology and age reach a certain level, they can enjoy a higher level of treatment. At the same time, competition mechanism is introduced to stimulate employees' enthusiasm and earn more work. On the one hand, they increase the income of excellent employees, and on the other hand, they can also effectively stabilize the workforce.

Cai Feiyang, general manager of Zhenhua sewing parts Confederation, Dongyang, also said that most of the employees are now 80 or 90, and their attitude towards work is not just for making money, but also for some spiritual needs.

Managers should comprehensively and timely grasp the staff's ideological trends and needs, and make them feel respected and satisfied as much as possible.

At present, the investment of dealers in the cultural construction of enterprises is relatively small. The work in this area should be strengthened in the future. In addition, if managers can penetrate into their employees and share their interests with others, I believe that they will have a positive impact on the cohesion of enterprises.

Business pformation, advancing in exploration

In view of the current situation in the market, dealers have made detailed plans for the next development, and put forward some highly operational rectification opinions.

They agreed that the pformation and upgrading of business enterprises is the only way to achieve new development.

And how to improve the quality of service and expand the scope of services is the focus of the future business enterprises, and the overall service operators will become the future development trend.

Setting up a unified and standard after-sales service standard as soon as possible will be the foundation for establishing a service operator system.

In terms of system construction, dealers generally say that the promotion of modern enterprise system, especially the establishment of information management system, is obvious to enterprises. If business enterprises want to develop, they must abandon short-sighted behavior, change their concepts, strengthen learning and reference, and promote the upgrading of enterprise system by improving management level.

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At the same time, how to deal with the relationship between manufacturers and achieve win-win situation, each business enterprise also has its own consideration.

As a bridge between the whole machine and service enterprises, we should actively seek strategic cooperation with the whole machine enterprises, and join hands to develop the market.

In addition, using the advantage of being in the forefront of the market, timely and accurate pmission of downstream demand and upstream technology will also greatly enhance the relationship between manufacturers and merchants.

"Only in a good market environment can enterprises develop. Once they fall into vicious competition, the impact on enterprises and even the industry will be immeasurable". Dealers, based on their own experience, have issued an appeal of "self-discipline, self love and self-consciousness", calling on the broad masses and the same industry to strengthen communication, compete in a fair, just and open environment, and contribute to the development of the business sector and even the whole industry at the same time of achieving win-win results.

Interview notes:

In the process of investigation, the vast majority of dealers have confidence and expectations for the future development of the industry.

Many dealers said they thought they were only temporarily warming up, but the market performance proved that the industry is really recovering.

But in the face of the hot market, more dealers began to think "cold". People who experienced heavy ups and downs and washed away the trade leaders of lead Hua gradually learned to put their eyes farther and plan deeper.

Objectively speaking, compared with the whole enterprise, the overall level of the business team is still low: few can make scale and make brand; few enterprises can realize enterprise operation and information management; they can jump out of pure sales and provide little services to customers; many dealers still stay in the traditional mode of husband and wife shops, father and son stores.

We must strive for the initiative and strive for more market discourse power, which will become a clear goal for the future development of dealers.

With the awakening of more and more dealers, in the process of pformation and upgrading of the whole industry and the development of sewing machine power, business enterprises are using their own efforts to keep pace with the overall rhythm of the industry development and step by step to catch up.