The Eight Secrets Of Clothing Store Management

1. positioning is not allowed.

Setting up shop on the Internet facilitates others, enriches themselves, and realizes their own ideal. But not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.).

The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping.

So if you want to get a higher sales volume, what you need to do is to aim for the right goal.

Specific reference: from big to small circle set goals.

(1) determine sales scope:

(2) determine product characteristics: identify the right direction for the products you sell.

Product characteristics that need to be defined include: A. what products; B. products are what functions; C. functions are there; what kind of people are suitable; what D. products can bring to the target group.

(3) delineation of target groups: narrowing the scope of positioning and further defining goals.

Including: A. suitable for what kind of person, B. suitable for what age group, C. suitable for these people some special needs.

(4) determine the sales strategy: sales strategy is a product selling method based on its marketing ideas. Good method is the wings of success, often can achieve twice the result with half the effort.

Here are two ideas for reference: A. determines who to sell; B. determines how to sell.

This is true and personal practice. Take our shop as an example.

2., take advantage of price and increase sales.

E-commerce is a double-edged sword. We need to understand its advantages and give full play to it.

E-commerce information fast, wide range, complex and diverse consumer groups, the same commodity consumers can easily get the accurate price information, so the advantage of selling product products is the price problem, quality or brand is fundamentally different from the ground sales, the same product, the same quality, or the same price, consumers can completely buy locally, why bother to run to the Internet to buy the same thing, so the price factor is very important in improving sales volume. If the cost of goods purchase is high, in the fierce competition, there will be no price advantage, will naturally affect the sales performance.

In fact, most of the sales on the Internet are profit based on the difference.

Product profit comes from the gap: the above is the cost price, the next is the selling price, get the advantage cost price, in order to foreshadow the sales.

So you must have a wide range of information sources.

3., profits will be reduced, small profits but quick turnover.

Careful analysis, or on the pat will be similar products search again, ha ha, you will find that similar products competing more than 1000, and then subdivision, is it found that similar products homogenization is very serious.

Next, start thinking calmly. If your product is homogeneous, where can you get the advantage? Besides, buyers will buy goods online than usual, because buyers are rushing to the price, so prices are often reduced very low, so the profit margins of commodity businesses are reduced, unless you are exclusive, monopolistic sales (such as China Telecom).

But small profits and quick turnover can also give you a "win-win": using the multiplication principle and the information of e-commerce itself is fast and wide, and the way of small profits and quick turnover can bring more buyers, credibility and profits to you.

4. so far, refusing to press goods:

Most of the seasons are in season.

5. commodities are better than others:

When writing down this title, the true feelings are also deeply felt, or the true feelings of the novice. In order to get the goods together as soon as possible, they will catch things by hook or by crook. They simply do not consider whether they are suitable for their sales positioning slowly. Try to make the shelves a good quality product that they think they are quite good, and the corresponding customer groups are gradually cultivated.