Enterprises Make Efforts Not To Let Logistics "Drag &Nbsp; Hind Legs"

Nowadays,

One side is the rapid development of e-commerce, the other is the lagging logistics service. How to become the last winner in this smoky logistics war has become the core proposition of every enterprise.

In recent years, facing e-commerce

As consumers choose more and more shopping websites, their demand for online shopping experience is getting higher and higher.

In the process of logistics and distribution, even a small mistake brings negative impact on brand and enterprise, which may increase its cost and decrease customer satisfaction.

How to complete the sorting of orders in the shortest time with a nearly 100% accuracy rate?

In addition to improving user satisfaction through logistics to increase user stickiness and loyalty, B2C's logistics is quite different from traditional logistics. The characteristics of goods are many, small batch, batch and short cycle, which require strict sorting and storage requirements.

How to obtain cost advantage through highly compressed supply chain is a problem that every e-commerce enterprise with a certain scale must face.

Efficient logistics is not only an important link and basic guarantee for the realization of e-commerce, but also an important link to establish and maintain the cost advantage of enterprises, or a key factor to win and expand customer satisfaction.

Outsourcing the third party logistics company to concentrate on brand building

At present, the logistics distribution modes of domestic e-commerce enterprises are mainly divided into three types.

The first is also the way most e-commerce enterprises adopt the logistics outsourcing directly to the third party logistics companies.

Since self built logistics needs a lot of funds to support it, if we do not have enough strength, the self built logistics system will not become a booster of the development of enterprises, but on the contrary, it will probably become a "drag" on dragging enterprises.

Logistics outsourcing can enable enterprises to concentrate all resources to develop core businesses, without dispersing energy to build pfer stations and warehouses, so as to save manpower and material resources, help enterprises to reduce management difficulties and enhance corporate image.

So this distribution mode is more suitable for the small and medium sized online traders who are growing and developing, and the traditional clothing brands that have just been involved in e-commerce.

For example, some new group buying websites, trial users network, online direct selling brand, designer brand and so on.

However, we must see that the overall level of service in China's logistics industry is lagging behind, the quality of service is not satisfactory, the customer complaint rate remains high, the sense of logistics service of employees is poor, and the distribution of goods is lagging behind, and so on, it is difficult to fully meet the personalized demand of e-commerce companies.

In addition, a long time to return, the seller can not timely return of funds has a great impact on sellers.

These have gradually become the bottleneck of the rapid development of e-commerce enterprises.

As a result, the major e-commerce enterprises began to get involved in logistics and promoted the quality of logistics services as the focus of strategic development.

Build logistics system and get rid of logistics "bottle up"

At 9 a.m., reporters selected a T-shirt on the VANCL website. After clicking on the purchase, they received an SMS note that had been placed successfully after an hour. At noon, they received the prompt message coming in the afternoon. At half past two p.m., the goods had been sent to the reporter.

It took less than a day to complete the whole process from purchase to receipt of goods.

Such a pleasant online shopping experience is inseparable from VANCL's mature logistics distribution system.

The wholly-owned subsidiary of VANCL invested in April 2008, such as the express company of Feng Da, is a self built logistics channel after the Jingdong mall invested 20 million yuan to set up the Shanghai Mai Mai express company. The B2C company has established its own logistics channel.

Mainly responsible for VANCL Beijing, Shanghai part of the logistics and distribution.

Such as Feng Da currently in Beijing and Shanghai logistics team close to 200 people, two times a day delivery, can do the same day at noon orders received to the customer in the afternoon, received orders that night, in the second day morning for customer distribution.

Especially during holidays and third party logistics employees' holiday, the superiority of VANCL's self built logistics system is more obvious, enabling consumers to experience a "wind like" speed.

Including Jingdong mall, fan Ke Cheng, Amazon, Dangdang, etc., have begun to build their own logistics system to meet the development needs.

This type of enterprises build logistics and storage centers in major cities across the country, narrow the distance between consumers and e-commerce, enhance controllability in the logistics process, and enhance the user's shopping experience, but for consumers in more remote areas, enterprises still choose the way of third party logistics distribution.

While building its own logistics companies, VANCL and third party logistics companies are cooperating throughout the country.

So far, VANCL supports the cash on delivery area in the industry in absolute leading position, has more than 862 cities.

Among them, the provinces covered by the whole territory (including municipalities directly under the central government) include Beijing, Shanghai, Tianjin, Shandong, Jiangsu, Zhejiang and so on.

The area covered by cash on delivery is not delivered by postal EMS.

VANCL Logistics Department official said, VANCL will extend the cash on delivery area to Guangdong, Shaanxi, Shanxi, Fujian and Henan in the near future.

Thus, VANCL's Trinity "big logistics roadmap" has been gradually clear: self built logistics and distribution first tier cities, third party logistics distribution, two or three line cities, and other regions postal coverage.

In fact, more and more e-commerce companies begin to attach importance to logistics problems. VANCL, red children and other B2C enterprises began to build logistics themselves at the beginning of their establishment, and strictly regulate logistics services.

In VANCL Beijing and Shanghai logistics center, the self built logistics distribution volume generally accounts for 80% of the distribution demand.

Although self built logistics can provide higher quality personalized service for customers, e-commerce is originally a burning industry, and logistics construction needs to invest huge amounts of funds in a short time. Enterprises need to take great risks. Therefore, financing is a top priority for e-commerce enterprises.

Although the pport cost of self built logistics will be significantly reduced in the long run, it is difficult for e-commerce enterprises to raise large amounts of funds in the short term.

Share the "sweet burden" of strategic partners

After successively conquering the difficulties of information flow and cash flow, Ma Yun and Taobao will take the next step toward the most difficult part of e-commerce, logistics.

At the 2010 Taobao business union conference held in Guangzhou recently, the Taobao Sichuan business alliance and Taobao's logistics partners signed a preferential policy undertaking. The goods of Sichuan merchants' sellers can be fully stationed in Taobao and star emergency stores in Chengdu Shuangliu storage store, and enjoy preferential logistics policies for merchants, which marks the four major backbone of the national logistics and warehousing set up by Taobao in Chengdu: "Taobao big warehouse" has been put into operation.

The "Taobao warehouse" set up in Chengdu is just the iceberg corner of Taobao's strategy of opening up e-commerce logistics links.

At the Taobao business alliance national conference, Taobao revealed that Taobao has established the first "Taobao warehouse" in Beijing, Shanghai, Guangzhou Shenzhen and Chengdu, and these four points will become the four major backbone nodes for Taobao to radiate the whole country and launch "logistics treasure" service.

Taobao launched "Taobao big warehouse" activities. Buyers who participate in the event buy different sellers' products, and then merge them into a package to the buyers, and the freight is borne by the seller.

Many buyers welcome this activity, because it saves freight and is very convenient.

As a platform enterprise, Taobao has injected capital into the logistics enterprise to make it a strategic partner of the website. Through the standard combination of the service system, the links of all links are strengthened to form a perfect logistics system and a unique logistics distribution system.

However, some analysts pointed out that because Taobao and logistics companies are cooperative relations, the responsibility distribution of after-sale is difficult to coordinate.