Looking At The Production And Manufacture Of The Three Women'S Shoes Enterprises

Manufacturing is the purchase of materials, accessories, according to the design rules and specifications, assembled into finished products, for offline industry chain to consumers.

The key to optimize the manufacturing part is to integrate production units and achieve flexible and low operating costs.

BELLE's factory adopts the way of "small production line mixed production".

That is, the shoes of the same order can be produced on a production line even if the styles are different.

The flexibility and speed of leather shoes are greatly increased.

A shoe can only be sold for 20 days from production to rack sales.

It invested 500 million yuan to build an industrial park in Longhua, Baoan District, Shenzhen, covering an area of 130 thousand square meters and a building area of 250 thousand square meters.

It can produce 10 million pairs of shoes per year, and products radiate in China, the United States, Europe and other countries or regions.

After the acquisition of "San Da", the production base of East China is doubled.

BELLE fully integrated its own production line to produce its own main components.

Each component workshop is reduced in one plant area.

Coupled with the application of a large number of data design, small batch production equipment and equipment, to help reduce production cycle, to achieve rapid and small batch production, as early as possible.

Through the integration of on-line production supply chain, BELLE has accelerated production cycle and controlled production costs, making gross interest rate more than 60%.

Production and manufacture of Daphne

When the production line of the group company can not meet the needs of Daphne market, Daphne will integrate resources and join forces with the strong. It can borrow others' production plant resources for their own use, intensify development and production, and thoroughly break the management of self consuming factories and self built pipelines in the past.

When choosing manufacturers, Daphne will establish a stable long-term cooperative relationship based on whether the other party has good product design and development capabilities, product quality and production capacity stability, and set up professional departments to link with the professional departments of manufacturers.

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This long-term and stable cooperation ensures all outsourcing styles of Daphne. No matter how much the order is, the manufacturer can guarantee "special offer".

Daphne uses OBM (Original Brand Manufacturer), that is, the manufacturer specially designs and designate the product with the enterprise, and then attaches the trademark of the enterprise for the sale of the enterprise.

Before the development of new products, Daphne will carefully analyze market trends, market trends, marketing indicators, historical sales records, changes in sales channels, existing inventory structure and information on competitive brands, and calculate the total number of new products, quantity of samples and total expected orders for the new season.

Different developers are responsible for different product styles and product categories, and are responsible for managing different cooperative factories.

Daphne adopts the industry's most advanced "information management system". Through the seamless connection of B2B, Daphne will enrich the market information and sales dynamics of Daphne to the main manufacturers, provide accurate market information for manufacturers, formulate countermeasures and adjust the direction in time.

From the "cost plus price method" to "retail pricing law", Daphne determined and adhered to the retail price location according to the brand recognition and brand positioning of consumers, and then pushed back the profit from all aspects of the circulation from the "retail price", and pushed back the "production procurement cost".

Although Daphne has integrated all production parts, the only way to reduce costs is that products can not be listed quickly.

Before absorbing and merging "Li Yuan shoes industry", Saturday mainly adopts OEM mode, and entrusts external processing plants for processing and production.

The "outsourcing" mode of production is mainly provided by the company with styles, samples and processing requirements. The foundry manufacturers organize the design of shoes, purchase raw materials and organize production.

The products used are "Saturday" brand and sold exclusively after Saturday.

After merging the "Li Yuan shoes industry", the production mode of centralized purchasing raw materials, semi purchased products and self-produced molding is adopted, and a two line parallel production mode (OEM and self production) is implemented to achieve a small variety of large-scale production to meet the needs of each brand's products.

Among them, the OEM order price is mainly determined by reference to the production cost of the company's own production mode, and the price is determined by the way of "cost plus".

Most of the components are purchased and concentrated on the final assembly capacity, because the final assembly work is relatively fast, and products are listed faster than Daphne.