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Details Decide Success Or Failure &Nbsp; National Day Dress Promotion Details Guide.

2010/9/10 19:24:00 81

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Clothing Promotion Business

In the early years, festivals

Promotion

It was a good weapon favored by businessmen.

operator

However, they regard it as "chicken ribs", do not have a heart unwilling to do so, and feel no novelty.

Looking at others is red hot, but they are cold and clear.

If you look carefully, you will find these failures.

business

Although it has done the same promotion plan as others, but because of its lack of expressive pen, because of the fact that "form is not prepared for God", it finally fell into the situation of "snubbing the pommel horse" in front of the door.

In the increasingly high voice of success or failure in this detail, let's review the details of holiday promotion:

First,

Promotion

Is the object specific?

Because most of the target customers in the shopping arcade have regional restrictions, they are classified according to the business circle, so we must strive to catch up with all these target customers.

In general, it is not recommended to use mass media such as television and newspapers, which are widely covered and targeted. The best way is to use cheap and targeted leaflets, posters and even one to one communication among members, thus saving costs and ensuring their effectiveness.

Two, whether the content of promotion information is in place:

The compilation of information content should arouse the desire of the target customers, meet their needs and be attractive.

Take the leaflet as an example. First, the title of the content should strongly arouse the interest and desire of the audience from the font, color and text, and then attract it to look closely. "A good advertisement should be the first sentence of the text, let's read the first sentence, then read the second sentence until it is finished."

Three, promotional stimuli should be chosen.

When some businesses engage in activities, they choose gifts to stimulate or sell specials.

In fact, the choice of these items is very academic.

1, if the choice of special commodity is popularized, the commodities are often no profit or negative profits. The purpose of the set is to attract more people as a bait.

2, the choice of gifts should be in line with the needs of the target population. If they are eager to get something or some seasonal goods, they must not set up products that customers do not need or can not.

3, discounted goods should be opened, the purpose of special offers and gifts is to attract people's interest, but they can not bring profits. The purpose of our sales promotion is to sell and profit. Therefore, we should open the front line on discounted goods, plan and design ahead of schedule, and strive to maximize profits.