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    Mark &Nbsp; Baby Joined Hands With The Royal Rubber Band.

    2010/9/11 9:48:00 38

    Royal Rubber Band Brand Marketing



    Mark and Ivy Chen split their legs to strengthen the softness.



    Mark and Ivy Chen worked hard.



    Angelababy


    The movie "ruffian hero's first song" is in the process of intense preparation. Recently, the actor Mark and the Hongkong super hero model Angelababy have entered the gymnasium of Taipei Songshan Sports Center for physical training.

    The film was filmed, and the film team found the international wave brand Royal Elastics Royal rubber band to cooperate to play the first song of the ruffian hero.


    "The first song of ruffian heroes" continues the momentum of the TV version.


    The TV version of "ruffian hero" is a super strong idol drama. It breaks away from the heavy mode of routine gangsters. It has invited Hollywood martial arts instructors and international production teams to create a remarkable piece of police and robbers. The ratings have been rising steadily, resulting in a wave of rascal.

    Cai Yuexun, director of victory, pursued the "ruffian hero" into a movie version.


    Unlike the previous TV Version, the movie version of "the first song of ruffian heroes" will be played by Huang Bo, Mark, Angelababy and Ivy Chen. The story took place three years ago in the TV version.

    In order to create a more real and exciting scene of the police bandits war, Rafaeli, the hero of the French film "violent special zone", was invited to serve as a martial arts instructor. The Kaohsiung municipal government also invested sixty million in providing land and capital construction expenses, so as to present the real "Southern District sub bureau" to the audience.


    "The first song of ruffian heroes" X Royal Elastics

    royal elastics


    The film side has come to the international market this time.

    Tide card

    Royal Elastics Royal rubber band for deep cooperation, tailored exclusively for male and female protagonists.

    Shoes and clothing

    Equipment.

    Royal Elastics is a fashion brand headquartered in the United States. It was first founded by two fashion pioneers Tull Price and Rodney Adler from Australia. Its main feature is the use of closed elastic system instead of traditional shoelace, completely subverting the form and direction of street shoe wear.


    The film side said that this choice of cooperation with the Royal Elastics Royal rubber band, in addition to like the unique artistic temperament of the brand, and because of the characteristics of the shoes without bandage, the male and female characters are more likely to display their skills in the play and deal with scenes of intense pursuit and fighting.


    Different Crossover


    Royal Elastics marketing and public relations department said: since the birth of the brand, it has persisted in advocating Art Remix art integration, and reorganized various forms of Art: music, painting, behavior art and street culture.

    Over the years, cross border cooperation with artists from different fields has been actively carried out, including the design of limited edition tide shoes in collaboration with the pop art master Andy Warhol (Andy Wohl) foundation, and the L.A.M.B launched by rock and roll Gwen Stefani.

    A series of products; a creative director of Nanospore, Paul Hwang, holding a work exhibition; holding Street wise competition to encourage creativity; after entering China, she also joined the advertising Oscar times golden calf award, providing a stage for young creative talents in China.


    At the same time, when the brand creation expires 15th anniversary, with the "dynamic art" - "movie" cross-border cooperation, Mark and Angelababy have a strong popularity in the young group, while Royal Elastics is also Fashion Icon in the younger generation. The series of costumes and shoes tailored to the plot of the movie will be sold for the first time before the movie is released. It will be a pioneering work in the industry, and I believe it will inject fresh artistic trends into both brands. I believe this cooperation will collide with the spark of surprise.

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