You Know, "Nie Kou" Is The "Family Card".

Mining

Using brand image and product culture to directly and indirectly affect the emotional experience of consumers, and clearly define the social mainstream value orientation that brand breeds "happiness, health and responsibility" as the core of brand culture education. Xiu Lan, general manager of nunkou Clothing Co., Ltd., as a brand culture gene, said that, as an emotional consumer product, UNICO aims at creating a cultural difference among many clothing brands in order to create a cultural difference among many fashion brands in the world of material desires, and then become unique in the clothing market.

Lv Xiulan believes that in the era of material consumption, the rich class buy clothes is no longer to solve the dress problem, but also to show the pursuit of family life.

Thirst for affection, longing for social care, longing for social interaction, longing for others, social recognition and physical and mental satisfaction are potential fashion, health and leisure consumption characteristics.

In the big province of the clothing brand in Fujian, the company has created a new way to create a family life style shop space as marketing place, the same fabric texture, the same color accessories, the same pattern logo, the similar style, the similar combination, the age span from 3 to 35 years old men, women, children's clothing, to reflect the blend of the affection of the family, to print family photos, surnames, family totem and other common clothing service means, with the cultural elements of the sentimental advocacy of the family, with fashionable products to show the love of love, with considerate service deduction of affection extension with considerate service.

The development and blessing of the human nature of human nature and the promotion of love and care become a fashionable advocacy. UNICO's family costumes and costumes provide consumers with more fulfilling happiness and more fashionable expressions that others envy.

To change the material products for marketing emotional needs, UNICO brand starts with innovative business philosophy, and takes the emotional reasons of modern life as the reason of consumption. Through fashion, sports, Party outing and other leisure occasions, it presents the feeling of inner happiness in clothing, and deduces the social love and family harmony, friends and lovers' love, team harmony friendship, and the illusion of happy and harmonious life of the target consumer group, and carries out the expression of humanity, fashion and vividness.

Fashion experts in the study of UNICO brand innovation phenomenon pointed out that from the clothing products to marketing consumers' emotional needs, this is an important manifestation of China's clothing brand culture sublimation.

Social consumption psychology is complex and changeable, like the UNICO brand, which has grasped deep psychological needs and will surely win market opportunities.