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Otter Sports Is Sponsoring The Sunflower In The Wheat Field.

2010/9/11 14:23:00 104

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Not long ago,

Voight

Group sentiment

Sponsor

The first youth inspirational masterpiece, "the sunflower in the field", was finely created by Ulam Tana, the finest female director in China.

This rural drama, which is closely linked to the pulse of the times, plain and original local flavor, is rarely seen in recent years.

The play was joined by many powerful actors Xi Meijuan, Hou Tianlai, Tian Chengren, Li Jing, Feng Guoqing and others to build a luxurious green lineup. It will be broadcast on the 1 or 8 sets of CCTV blockbuster, and it has attracted much attention since it was hot in July in the beautiful coastal city of Dalian.

"Sunflower in the Rye"

Stills

The sunflower in the wheat field tells a touching love story of a girl in the countryside who works to earn money to help her boyfriend go to university. From the perspective of the new generation of college students, it shows the soul's impact and sensation on the young people who pursue individuality and ego.

Taking the university campus as the main story background, the whole play shows the attitude and values of contemporary college students towards love, life and society. Their positive optimism and courageous pursuit are shown in the play. The theme of the whole drama is positive and the It 's my time Voight has always advocated, eager for success, facing challenges, and striving for ideals and realizing self value.

brand

The spirit produced a strong spark.

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Sunflowers in the Rye

This drama is a young inspirational story of a young generation who persists in his dream and perseveres in his life.

The post-80s are more concerned about this TV play. The bitterness and persistence of the characters will resonate among young people in the 1980s. The development of the whole story also affects the hearts of the post-80s generation.

After the crowd, the target consumers of both groups are the same. In the year of the tiger, the Voight group, which has started the street fever craze and has a unique brand personality, firmly grasped the excellent opportunity to display the brand image. By virtue of the CCTV golden gear premiere platform, it showed the strength of the enterprise. Through the in-depth plot embedding of the campus basketball game, it further highlighted the professional image of Voight in the minds of consumers. Voight's series of design styles and characteristics highlighted the street basketball equipment, Voight signed the world's top street team S.K.Y., the nationwide hot debate "2010 Voight across the sky S.K.Y. Chinese street trip" activities and other elements implanted, shaping the status and image of the international brand of Voight brand unique personality. Considering that the main consumer group of sports brand is 80

"Sunflower in the Rye" stills {page_break}

Sunflowers in the Rye

By sponsoring this inspirational story drama with enthusiasm, courage and dream, Voight skillfully used the brand positioning and personality of "youth, ego, trend, and uniqueness" to communicate deeply with the core consumer groups "post-80s" and "post-90s", and deduce the wonderful sport and life of flying Yang. The brand also takes a new step in the development of marketing mode.

The play is expected to premiere in CCTV in the fourth quarter of 2010 or the first quarter of 2011.

You are welcome to join us in this regard.