"The First Shoe City In Europe" Continues To Write The Legend Of Chinese Footwear Industry

According to France's European times, in recent years,

In 5 and 6, France

French Chinese engaged in footwear import and export wholesale business started in the early 90s of last century, until the end of the century.

Zhao Qing, who first came to Beijiao, Paris, who was engaged in footwear wholesale in Wenzhou, Beijiao, said that at that time, her colleagues in the local footwear industry were French. By the year of 2004, Chinese footwear wholesalers began to sprout up like mushrooms.

Just in Chinese

Like clothing, luggage, jewelry, department stores and other import and export industries, the rise of the Chinese footwear industry naturally relies on the advantage of "made in China" with good quality and low price.

Although the French companies have already gone to the "world factory" to buy goods, they can only compete with the Chinese businessmen on this point.

Chinese businessmen are able to expand and take off from the foothold, development and expansion in the French market. Apart from the advantages of Chinese background, they have a close relationship with their experience accumulation, market vision and the fashion trend of the world.

In the process of developing the market, smart Chinese businessmen are also constantly improving the quality of their products and gradually improving their services, so that they can finally win the trust of customers with products of various styles, fashionable and high quality and low price, and gradually establish a large fixed customer base.

In addition, the advantageous location of France and the convenient and fast pportation advantages of the city of ubai Wei Liye also provide favorable external conditions for the radiation of the Chinese shoe manufacturers to the European market.

Peng Rongqin, a Chinese businessman who has been selling local bedding products for many years, has made a lot of progress in the wholesale business of shoes.

He told reporters that Paris has the status of the all European trade centre. Besides the customers from neighboring Western European countries who came to Villiers, the guests from Eastern Europe also came from afar.

In addition to retailers, wholesalers also account for a considerable proportion.

These wholesalers usually buy goods from France and go back to the local area to do "two wholesale".

"There are even Singaporean guests coming in." Peng Rongqin said that although the Singaporean guests knew that all the goods from Paris came from China, they had no way to find such satisfactory goods in China, so they simply went to Paris to buy them.

Many powerful Chinese shoe makers are not satisfied with the market of the euro Bay, and they often go out to attend various international footwear trade exhibitions.

According to reports, the vast majority of Chinese footwear trade wholesale companies in Europe are mostly Chinese businessmen in Zhejiang, which range from fashion shoes to men's shoes.

Footwear materials are mostly imitation leather (PU), selling prices ranging from a few euros to around 20 euros.

At present, the source of the Chinese shoe market has spread throughout Europe, North Africa and Central Asia.

At the same time, Chinese footwear retailers also developed gradually in France and other European countries.

With the combination of supply and marketing, the European chain of Chinese footwear industry has become a new industry chain, and has become a major business area after the catering industry, luggage industry, clothing industry and small commodity industry.

French Chinese Shoe Association came into being

When the Chinese shoe industry in France developed rapidly, many problems began to emerge.

For example, some practitioners, because of their lack of professional knowledge and lack of development capabilities and fist products, often lead to irregular business practices such as random purchases, arbitrary prices, or even below cost.

In November 2009, Agence France-Presse reported that at least 4 French consumers were allergic to wearing shoes made in China. Allergens were related to mold inhibitors in shoes.

After the news was reported, France and even European consumers questioned the safety of Chinese shoe materials, and even triggered a psychological conflict.

In February of next year, the European Union passed relevant laws to require footwear products sold in the European market to comply with EU standards.

The shock wave of this incident immediately affected the Chinese shoe market in the city of Europe.

After the promulgation of relevant laws, some Chinese shoe companies began to test footwear materials according to the relevant requirements in order to improve the image of Chinese shoes.

However, many shoe makers are continuing to sell untested products.

The hidden dangers of these products in the market may trigger new negative effects at any time, and the inevitable result is the entire Chinese shoe industry in France.

Faced with these problems and hidden dangers that have begun to affect the healthy development of the Chinese footwear industry, more and more people in the industry recognize that it is necessary to build a platform for coordination, communication and representing the overall interests of the industry.

Some Chinese businessmen feel, "if we can sell more than 1 euros per pair of shoes, how much profit will it increase?"

Indeed, regardless of the annual sales of more than one million pairs of shoes, or just the beginning of the shoe business, to curb vicious competition and improve profit margins has become an unavoidable priority.

Against this background, the French Chinese Shoe Association, which was formed by 72 Chinese shoe companies, was formally registered in Paris in March 1st this year. Zhao Qing was elected as the first president.

Different from the purposes of many Chinese associations in France, the Chinese Footwear Association aims to lead the development of the industry and play the role of spokesperson.

Soon after the association was established, it immediately began to provide services to its member enterprises.

President Zhao Qing said that in addition to actively guiding the development of Chinese footwear enterprises in the direction of standardization and health, the association should also hire professional lawyers to protect the legitimate rights and interests of Chinese footwear manufacturers.

In addition, they also plan to participate in the international footwear exhibition under the name of the association. They will focus on exhibitions, unify the decoration booth, and play the reputation of the Chinese shoe market in France.

"The first shoe city in Europe" continues to write the legend of Chinese footwear industry

According to reports, the current annual turnover of about 300 million euros of the overseas Chinese shoes market, Europe has become the largest footwear wholesale distribution center in Europe.

To further enhance the visibility and competitiveness of the market, the Chinese Shoe Association of France has named the market the "Chinese shoe city of France", aiming to integrate resources and strive to build "Europe's first shoe city" into an international brand, providing a platform for the industry to win more market and profit.