Video Marketing Strategy For Children'S Shoes

This month,

Filming public welfare children's sitcom

"This cooperation with Shanghai green ribbon is a hit and go.

The first children's sitcom we are working on will be filmed at the North Xinjing third primary school in Changning District, Shanghai this month.

Speaking of this cooperation, I am confident in Dai CAI.

It is understood that the Shanghai Green Ribbon Volunteer Service Center is a volunteer self organized service center, founded in Wenchuan after the earthquake, the organization specifically for disaster hit children and migrant workers in Shanghai children's sitcom creation.

"Little potato" children's sitcom is through volunteers and children writing scripts, arranging the plot, and then volunteers for children to shoot, edit, and upload the project videos to potatoes, Youku and other major video sites, so that more people with a sense of social responsibility are concerned about this group.

The video taken by the organization on the theme of the Wenchuan earthquake last year has caused a great sensation on the Internet.

Because the theme is real and moving, the love video keeps high ratings and reputation all the year round.

In the view of Dai Cai, in order to better narrow the distance between young consumers and extend the brand connotation of entertainment, it is imperative to choose a network marketing matrix.

In the network marketing position, they are most optimistic about "video marketing".

In the video marketing position, they chose the theme of "love" which is closely related to the "fun and heart world" as the breakthrough point, so they have the cooperation with Shanghai's green ribbon, the largest public welfare organization in China.

According to Dai Cai, I will try to implant the brand of children in sitcom, such as providing children's shoes and learning stationery for the actors in the drama.

In the entertaining drama, let the next generation set up healthy growth values, thus narrowing the interaction distance between the brand and consumer groups.

"In cooperation, we implanted the love image into the video, which helps to achieve the effect of softly spreading the brand, and virtually enhances the brand height of the brand."

Dai Cai, I said.

start-up

This year, the strategy of reinvinting the brand has been rearranged, employing famous children star Jiang Yiyi and Wei Jingkun to endorse, launching the brand new slogan of "helping the world and the heart", and opening up a network communication platform for Youku Video official website and Sina blog official website.

"Now brand communication has entered the era of segmentation.

Paying attention to the sales force and communication power of the channel has become the focus of this year's brand promotion.

Dai Cai, I said.

It is reported that in the way of communication, the way of entertainment is not only giving full play to the role of mass advertising media, but also working hand in hand with the mainstream media CCTV children's channel strategic cooperation from August 16th to carry out all-weather and accurate advertising and broadcasting. At the same time, in order to cooperate with the franchisee's market operation plan, it will help to carry out a full range of Regional Publicity throughout the whole country, including the Zhejiang people's livelihood leisure channel, Yunnan children's channel and many other media, so as to maintain the annual high-density comprehensive delivery.

At the same time, Fuxing also combined with POP, DM and other small public advertising media, to maximize the promotion of brand communication.

In addition to the traditional media, entertainment has also entered the BBS forum, the Youku Video official website, the Sina blog official website, and so on.

"In our video official website and blog, we have gathered a number of distributors and consumers. They are our loyal fans.

The enterprise's dynamics and news will be released in a timely manner, and at the same time, some knowledge that will benefit children's healthy growth will be released. On the one hand, we should enhance the confidence of agents, and on the other hand, we can achieve better interaction with consumers on the Internet.

Dai Cai said that Internet marketing is the trend in the future.

At present, the way of popularizing children's shoes industry is to choose the operation mode of "endorsement + advertising", while the three dimensional marketing of endorsement + advertising + network interaction can help to convey the brand connotation more effectively, thus achieving the maximum extension of brand promotion.