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Competition Of European Exhibition Industry

2010/9/13 15:35:00 50

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Exhibition

As the center of the gathering of manufacturers and users and the center of economic, trade and scientific and technological exchanges, it is not only a means for developing friendly exchanges and understanding among countries around the world, but also a recognized international political activity.

The exhibition of folk associations can be described as

Trade

And the forerunner of diplomacy.

A large international exhibition is held. Fewer than a dozen or so, hundreds of countries or regions take part. Thousands of thousands of companies and hundreds of journalists from all over the world gather together.

In a strong business atmosphere, manufacturers and users, big powers and small country counterparts direct dialogue.

Negotiate trade freedom and find partners.

Whether the paction is done or not is generally unconstrained, and the participants are treated on an equal footing.

This way of using the same place to promote national culture, publicize and build achievements, strengthen cooperation and develop trade is unmatched by other ways; its pmission of economic information, political ideas and strengthening external relations is not easy to achieve in other forms.

The interior has described the exhibition as a barometer of economic development, an indicator of market trend, a bridge to enhance friendship and a bridge for exchanges.

The exhibition will bring together the world famous factory owners and one hall, advanced products and technology and one hall, buy six main points, and three goods, and choose products that are priced, quality satisfactory and suitable for application. Sellers will listen to each other, learn from each other's weaknesses, multichannel information, improve product quality and improve production technology in a timely manner. Through extensive observation and dialogue, the vast number of people in business and scientific research will be able to understand the market and technological development trend, avoid production and scientific research, and get to know new partners and explore new fields.

Today, with the rapid development of commodity economy and rapid changes in the market, the use of exhibitions to expand markets and expand trade is not only a successful experience of European countries, but also a universal imitation of the rest of the world.

According to the calculation of the industry, the daily expenses of businesses engaging in promotional activities are 8 times that of the exhibition, and the daily sale of 8 yuan can be realized by spending 1 yuan at the exhibition.

Due to the unique role and considerable benefits of the exhibition, fierce competition in the exhibition industry has taken place.

The number and scale of exhibitions are closely related to the economic strength and technological level of the host country.

Europe and Europe have always been ahead of the rest of the continent.

After the disintegration of the Soviet Union, Yu Mi, Italy, France and Japan took the place of the Soviet Union.

Because of the social and economic changes in Eastern European countries and the intensification of Eastern Europe's expansion in Western Europe, new opportunities have been created for competition in the European exhibition industry.

Especially in developed countries such as Germany, France, Italy, Britain and other developed countries, in order to protect their supremacy and to enhance their political prestige, they are now competing to build a large scale and want to make a long-term competition in the exhibition industry.

France holds more than 300 exhibitions every year, nearly half of which are concentrated in the exhibition capital of Paris.

In spite of the shortage of area, the exhibition of Versailles and the North exhibition ground, which has 400 thousand square meters of exhibition scale, is often shut out by exhibitors.

In order to protect its crown of the world's three largest exhibition resorts, in recent years, the expansion of the old exhibition hall and the construction of the South exhibition ground are being intensified.

By the end of this century, the total area of its exhibition will be doubled to 800 thousand square meters.

Paris Expo is famous for its long standing reputation. Apart from its inherent advantages in commerce and trade, it has always been attached importance to by the state since its establishment. The government wants people to visit it at that time. It has become a convention. Secondly, it keeps pace with the trend of the times and constantly changes the theme of the exhibition, often giving people new ideas.

Italy

There are more than 40 exhibitions and more than 700 exhibitions in the year.

The famous Milan International Exhibition Center, with 650 thousand square meters of 38 pavilions, is one of the three largest exhibition venues in the world.

In order to remain invincible in the competition, Milan international exhibition company has overhauled the 170 thousand square meter old hall, invested 200 thousand square meters new building built in 260 billion Lila, and has 104 thousand and 30 thousand square meters of roof and ground parking lots, so that the exhibition area will reach million square meters.

Britain was originally a colonial power. Although it held the world's first fair or held many exhibitions in its occupied areas, there were not many local exhibitions.

Compared with the famous London and Bermingham exhibition venues, the total area is only 20 million square meters. The scale, level and influence can not be compared with Germany, Italy and France, but also lag behind other Western European countries.

In 60s, London was one of the three largest financial centers in the world, and the exchange rate exceeded New York, Tokyo and Paris.

After the recession, it went downhill and gradually lost its splendor.

In 90s, with the revival of economy and vitality, London has been increasing its capital to build pavilions in order to narrow the gap with neighboring countries.