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    Focus On Exhibition Etiquette Planning

    2010/9/8 19:14:00 79

    Exhibition Etiquette Planning

    At the fourth multimedia exhibition, a multimedia in Thailand.

    businessman participating in an exhibition

    The layout of the booth is large, but the court is cold, and the professionals are useless.

    The LG computer at the nearby booth has been booting up because of the excellent distribution of several excellent interpretive, performing, and information gifts.

    Also attending the exhibition, the final result is different.

    How to maximize the advantages of the company in the exhibition has attracted more and more attention.


    With its unique professionalism and pertinence, the exhibition has gradually become an international,

    Domestic enterprises

    Face your customers directly and show your excellent tools.

    At the same time, a new etiquette culture came into being.

    The Exhibition etiquette was first established in an exhibition in Paris, France in 40s. After that, it formed scale in 70s, and gradually developed towards specialization and standardization. In the late 80s and early 90s, the Exhibition etiquette has gradually developed in China. Especially in recent years, with the development of the exhibition industry, our company has paid more and more attention to the Exhibition etiquette planning.


    What is an exhibition?

    Etiquette planning


    The Exhibition etiquette planning is not only through the careful planning of professional planning companies, but also provides the perfect design for participating companies.

    It includes the display of the hardware, the layout of the booth, and the various sound, light and electrical effects that cooperate with them, and the promotional activities of the software, the training and packaging of the Exhibition etiquette models, so as to maximize the advantages of the company.

    The main purpose of the company's participation in the exhibition is to enhance the visibility of the company, attract customers, negotiate cooperation, and establish a good brand image in the eyes of customers.

    But the prerequisites for achieving these goals must be to attract as many people as possible.

    Exhibitors usually give this glorious and arduous task to the Exhibition etiquette and planning company.


    How to do well Exhibition etiquette planning


    How to carry out the Exhibition etiquette planning, so that enterprises can thrive in the cloud business? First, we must understand the type of exhibition, brand, product characteristics, booth style, the environment of the booth and the situation of the competitors; (two) we will make creative planning of the whole etiquette activity through the information we have obtained.

    For example, to achieve the effect of film and television, interpretation effect, dubbing effect and so on; (three) according to the display style, choose etiquette young lady is lively, bright or small, or modern performance model; (four) according to the selected models of clothing design and production, the exhibition clothing needs to be new and pleasing to the eye, and can be divided into a stable and bright type according to the creativity.

    In short, it can fully demonstrate the characteristics of an enterprise.

    (five) divide the models according to their creativity, such as: commentators, actors, exhibiting staff, receptionists, and personnel training.

    (six) during the exhibition period, the management of etiquette planning companies and the performance of Miss etiquette also had a great impact on the success of the exhibition.

    In 1996, the international motor show was held at the International Exhibition Center. The world famous cars gathered in great numbers and achieved great success.

    Behind the success, the ceremonial planning in the exhibition can not be extinguished.

    Mercedes Benz, BMW, Honda, MITSUBISHI and other famous cars have not only made great efforts in booth design and technical professionals, but also made great efforts in etiquette planning, personnel selection training, clothing selection and so on.

    When we walked into the exhibition, miss Honda's clear voice commended, and the live performance of miss Ford was so forgetful that the beautiful booth and elegant lady showed the famous brand of the car.

    These Exhibition etiquette ladies and automobile brands, models, styles, characteristics of clever integration, complement each other, reflects the Exhibition etiquette planning fine and originality.

    With the sensational effect of the auto show, the Exhibition etiquette planning has attracted more and more attention.

    {page_break}


    Exhibition model and Exhibition etiquette planning


    When it comes to models, you immediately think of fashion shows and fashion models' important role in the clothing industry.

    The understanding of exhibition models is rather superficial.

    In last February's COMDEX computer exhibition, some friends said that the exhibition model was not to invite a few beautiful ladies to stand there to send out materials. Here only one thing is right, the beautiful lady sends out the data to promote the corporate image, but this 2 is far from enough. Only the pretty young sister is not competent for the Exhibition etiquette model, the Exhibition etiquette model also has the good public relations quality.

    Such as: adaptability, pleasant voice, fluent interpretation ability, fashion model's expressive ability, rich etiquette knowledge and so on.

    Some enterprises believe that the professional and technical personnel in the company can cope with it completely, so there is no need for etiquette planning.

    In fact, the answer is simple: propaganda and sales are inseparable.

    Now this is a fact.

    An entrepreneur once said, "eighty percent of my products are publicizing and selling, and the remaining twenty percent are in the storeroom.


    Last year, at the International Refrigeration Exhibition of the International Exhibition Center, the United States "TRAE" company has achieved great success and attracted the unique display design of "TRAE".

    On the bright background screen, a huge landscape painting is hung, symbolizing the "TRAE" company's goal of improving people's living environment.

    At the booth, two beautiful ladies posed with a smile and a group of guests. A professional photographer used an imaging camera to make this scene permanent.

    In a few days, about 4000 people got a picture of their group photo taken with Miss TRAE.

    The successful Exhibition etiquette plan of "TRAE" company has been passed on for a while.


    Good exhibition planning can enable the company to live on the exhibition, step out of the booth and move towards a wider world.

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