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How Does "Made In China" Pform To "Create China"?

2010/9/8 19:03:00 126

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Transformation From "Made In China" To "Created In China"

Hangzhou

Women's wear

The industry has a long history, but because of the lack of fashion frontier design, it has always been the low-end export route and "dressing for others".

In addition to the lack of design, OEM processing still lacks brand influence.

Examples like this are numerous in China, and our country has always been in the "world factory" status.

Made in China

"To"

Chinese creation

"Transformation will be a major challenge facing us, and it is also a bottleneck to be solved urgently.

If a product is not creative and designed, plagiarizing others' designs completely will not only cause price disputes, but also create a tort dispute, let alone international pricing power.

It's not easy to get a big order, because it has no core competitiveness at all.

Today, this situation has improved significantly. The clothing and apparel market of China Textile City in North Ke has established a new mode of operation: the upper garment design studio, the design of the sample clothing, and the sale to the downstairs sales department.

This pattern soon aroused the interest of the enterprises concerned. A clothing company in Huzhou said that they would also set up a design studio here, because it is located in the largest fabric wholesale market in Asia, and it wants to get good fabrics, which can not be bought in a few minutes, and whether there is a market for the products, and it can be verified downstairs immediately. If we want to sell in bulk, the logistics here is also very convenient.

Downstairs clothing stores are also interested in the move of the market. After all, the products they sell will be genuine "original works". Such a good thing must be desired: not only do they not have to go for a long way to buy goods, but also consumers have any new needs. They can be shown to designers at any time, so as to design products that are more in line with market demand.

At present, many management households have expressed to the CMC that they hope to introduce such a design studio as early as possible.

Since then, the consciousness of clothing original design has gradually entered the hearts of the people. People have a stronger sense of "creativity". This will not only expand the market of "creating China", enhance the international popularity, but also achieve branding as soon as possible, get the international pricing power, and have the core competitiveness, which will take a key step for the healthy and rapid development of China's garment industry.