Jewelry Store Is Prone To Make Mistakes.

One

The shelves are empty, and some even 5-6 rows are empty; this happens mainly to some franchisees who just joined in the industry, eager to recover their investment and unwilling to replenish their goods; when the storefront is in such a situation, the guest feels that the shop is shutting down, so no customers dare to buy high-end ornaments.

2. slow accessories drive fast accessories.

Some jewelry shops look very good and very rich, but a careful and professional people seem to see that fast consumer accessories are not enough, slow consumer accessories are many, slow jewelry occupies the position of fast ornaments, this is also a hidden shortage; for example, our jewelry shop, the price per passenger is generally between 20-30, jewelry is between 20-30 yuan, is a fast moving consumer goods; but some jewelry shops, some important commodity group 20-30 yuan ornaments are few, or even not, very typical hidden shortage;

3. single management complex

If a jewelry store does not pay much attention to the management of the large single shop, its performance will continue to decline after the business is booming. The second months' performance of the ah Ya jewelry shop is half that of the first month, because they do not have big single management, because they do not even have a large list.

4. lack of popular commodities

A part of the merchandise is popular, and a part of the merchandise brings financial resources. This is the law of the jewelry store operation. They are indispensable. When we raise the price of the guest, we should not forget that we still need to have some popular products. Generally speaking, the popularity is below 10 yuan, and the sales volume is 20-30, and the sales volume is over 50 yuan.

5. shop floor shortage

Any object has its own "field". Scientists have proved that the earth rotates around the sun, and when the sun suddenly disappears, the earth will rotate away after eight minutes of revolving around the sun's original place. That is to say, although the sun is gone, its field still has eight minutes. The earth revolves around the sun's "field" instead of revolving around the sun; that is, even if your shop has moved for ten days, some customers will come to your shop to "buy" jewelry.

How to increase the location of a store? Music, lighting, disk service, VIP card...

These things can increase the store's "field". It is worth noting that the scene is continuous and can not be interrupted, for example, after the break, the reconstruction yard is equal to start again; therefore, the music can not stop, the lights can not be shut off, the disk must be maintained, cards should always be issued.

The main price of jewelry shops is not too high. Therefore, if you want to manage well, you must work hard in quantity, that is, to attract more customers to patronize.

The errors mentioned above are very difficult to detect, but the impact on the passenger flow is very large. Therefore, the shopkeepers should be more careful.