Prices Of Footwear In Autumn And Winter Rise 10%-20%
If we talk about cotton and so on Raw material The cost is rising. Ready-made clothes The price is not "scrambling", because the competition is fierce, so for the autumn and winter boots, this year's price increase 10%-20% is already a fact.
Businessmen say frankly, because the price of the single shoe is not too high, so the price is not obvious after the price rises. After waiting for winter boots, compared with last year, the price difference is quite obvious. For example, the most popular knee boots in winter in Hangzhou shopping mall, the selling price last year was 1600 yuan -1800 yuan. Basically, the price of less than 2000 yuan can not be found this year.
The price of a knee boots is basically over 2000 yuan.
Last year, Joy&Peace counters also found more than 600 yuan of single shoes. This year, sales personnel revealed that the prices of autumn shoes were generally between 750 yuan and 898 yuan, and 600 odd shoes could not be found.
Compared with the winter boots with high unit price, the single shoe is obviously only a "small wonder", because for most of the guests, winter boots are the "big head" of spending.
"Now
Winter boots
For the time being, I haven't seen much, because the season hasn't arrived. "
BELLE related responsible person said, but from the early offer of the boot price table, the price jumped 10% on the basis of last year, with knee boots as an example, last year the price was 1600 yuan -1800 yuan, this year's price has risen to around 2000 yuan.
About 2000 yuan of Knee Boots has been considered as a cheaper price on the ground floor of Yintai. NineWest also has knee boots this year, the price is around 2500 yuan, and the PU leather is used. Last year, the price of PU Leather Knee Boots is still 1800 yuan -2000 yuan.
"The price of real leather boots is higher than 3000 yuan, but we all suggest that customers buy PU leather. One is because the price is more affordable. Two, there is a problem with knee leather boots. If guests wear boots for a long time, the dermis of the knee is easy to deform."
NineWest related responsible person said.
3000 yuan is not a very expensive price. The price of a real Leather Knee Boots has been sold for over 5000 yuan this year. The most expensive boots of the counter last year were priced at only about 4000 yuan this year, StellaLuna.
The price of winter boots on fur is not low this year.
The shoe sellers also increased their prices by more than 10%. One of the main reasons is that fur fabrics are rising rapidly.
"At the end of last year, leather raw materials began to rise, and the price of raw material traders has been raised after 10%. Some companies have ordered the order earlier, and the price is still cheaper."
A shoe manufacturer said that the prices of leather raw materials in autumn and winter continued to rise this year, and it is estimated that next year they will pay more for boots.
In order to avoid the overall high price, many brands use PU leather or PVC material, which can lower the average price.
"As long as it is leather shoes, the price is definitely the most powerful. Besides, winter boots are very popular for splicing leather and fur, so the price is more expensive."
A shoe manufacturer in Shanghai said that if the shoes were combined with leather and leather shoes, the general price would be more than 3000 yuan.
The "quarterly payment" has been discounted in advance.
Although the price of shoes has generally risen by 10%-20% this year, the price of new products is not as strong as before.
"There will be no discount on the new products in the past year, but this year, I will be happy to take part in the discount activities, probably because of the high price."
Yintai underground manager Ding Yuyan said.
"Season to season" is the name of the shoe company for the pition. In the autumn and winter season, it often happens that new products are already on the counter, but the temperature is not dropping. Therefore, footwear companies often introduce some "pition shoes", called "season to season", to attract customers to buy in advance, for example, some toe cold boots and some ankle ankle boots.
This year, BELLE, Tata and so on take some money from new products to do "promotional price" to participate in 5% off or 12% off activities.
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