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2010 China International Leather Exhibition Held Ceremoniously

2010/9/17 10:39:00 65

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From September 1st to 3rd, 2010 China International

Leatherwear

Exhibition held in Shanghai New International Convention and Exhibition Center, China

footwear industry

Kangnai group, a leading company, used the product, space, sand painting, video and other means to deduce the new concept of "comfortable shoes, making you fall in love with walking".

Kangnai carries

Kangnai

"The family" and other high-end new products appeared in Shanghai, which attracted the attention of the industry and guests.

Matching the new products displayed on the display shelves of the exhibition hall is the fashionable representative elements of the old Shanghai style in the window, such as Chinese tunic suit, Qipao and gramophone. The sparkling crystal chandeliers, the inside and outside glass walls with new Shanghai landmarks, and all kinds of noble and magnificent decorations let people stay in the bustling modern city.

According to the head of Kangnai marketing company, the exhibition hall layout highlights the elegant, comfortable and fashionable style, which is the weathervane of Kangnai brand development in the future.

For a long time, Kangnai brand has been playing the "new classic character" of Pan European style.

From creating myself to working hard to create comfort, it reflects not only the pformation of business philosophy, but also the feeling and cognition of consumers for a long time.

Kangnai research and development staff know that what consumers need most is a pair of "comfortable" and fashionable shoes.

In order to display this concept perfectly, Kangnai made meticulous preparations at this exhibition: all products on display are closely related to the international high-end consumer aesthetic trend. Most of them are black, cold ash, coffee and dark brown, and all of them choose top-quality leather fine workmanship. In the different styles, they adopt hot patented, comfortable soft bottom, vector shoe last, microcapsule ventilation and other patented technologies. They are not only stylish and elegant, but also very comfortable to wear and feel very comfortable with the current international consumption trend.

The classic Chinese elements such as cheongsam, Zhongshan suit, gramophone and so on in the window display the crystal chandelier, wall decoration and all kinds of modern ornaments in the exhibition hall.

In addition, this time, Kangnai shows the comfort and fashion of Kangnai leather shoes through the story in the form of sand painting, attracting a large number of spectators to watch.

Zheng Laiyi, general manager of Kangnai group vice-chairman and marketing company, said: "comfort concept, boutique line and fashion style are the foundation and weathervane of Kangnai's future brand development.

The Shanghai international leather exhibition provides a good platform for our public appearance. In the middle of September, Kangnai will open its first boutique in Qianmen Street, Beijing, and put this idea into practice.

In the future, we will extend this idea to other stores in other parts of China, and overseas terminals will be included in our plan.

Analysts in the industry believe that Kangnai's move is a signal that is intended to be released by the "high-end brand". Next, this brand strategy will extend overseas and become another major engine for the successful implementation of Kangnai's overseas strategy.