Jiangsu International Fashion Festival: Gu Zhenhua'S Brilliant Speech

At the press conference of the twelfth Jiangsu International Fashion Festival and the Beijing press conference of Yalu group and China Shuyang international clothing north and south, Gu Zhenhua, chairman of the board of directors of Yalu group, said that Yalu would first plan for the next glorious ten years.

He said:

The financial crisis began in 2008, causing the industry of Yalu to be in some predicament. Foreign trade exports continued to slump, and the domestic market became more saturated.

In the 08 and 09 years of the general consumer market downturn, Yalu Yalu still maintained a year-on-year growth rate of 30%, and realized a 2 billion sales of down garments in 2009.

What made Yalu realize the growth of counter trend?

All strength of man comes from "determination". "Determination" comes from "quiet", so when crisis comes, I am silent and calm down to think.

In 1998, the Asian financial crisis, the domestic clothing market was weak, and the garment production capacity was seriously overloaded. At that time, Yalu was only a processing oriented enterprise, and the jackets made in the process were the first in the country.

Even so, I decisively quit the competition in the jacket Market and entered the down jacket industry.

It should be said that Yalu is a backward student in the down garment industry. Today, it can reach a certain scale and achieve some results. I think the main reason is Yalu's "concentration" and "persistence".

By weighing the pros and cons and choosing the down jacket, Yalu came back without hesitation, and eventually became bigger and stronger.

This is what we call "planning for the future" and "seeking" is the trade-off and the choice.

Yalu feather down to the original 400 thousand pieces, up to the current 8 million, which has the determination of Yalu, more is the focus of Yalu.

The focus of the new product is embodied in Yalu's continuous innovation: innovative design, innovative ideas, the first to introduce the fashion and leisure concept into the down garment, changing the traditional overcoat and the heavy old appearance to pform the down jacket into "casual wear in winter", so the Yalu Yalu's famous trademark in China is still "casual wear" category. In 2008, Yalu took the lead in the industry to put forward the new filling standard of "golden Duff", and launched a revolutionary new generation of down garment with the DuPont Co, the "breathing down jacket".

Focus on

In the 12 years of fully entering the down garment industry, Yalu has also made fruitful explorations in the marketing mode.

There are 50 direct sales companies in the whole country, and more than 4000 direct sales outlets and agent sales outlets have achieved a certain scale.

In 2010, Yalu planned to build 100 flagship stores in straight down, and the sales scale of each store reached over 8 million.

I believe that the brand down jacket will eventually need to build a high-quality terminal channel to control its own voice.

Today, in the market of the down jacket Market, Yalu will continue to adhere to the original "down jacket expert" positioning. The development of new products is more and more comprehensive and new, becoming the first choice of popular fashion.

At the same time, the group's "free" and "blue ice" brands are reintegrated and positioned independently and operated for 3 years to achieve the pition from single down garment products to four seasons products.

Free and blue ice will enrich the brand camps of down garments, and at the same time have different brand positioning to occupy different consumer markets.

In April 2009, Yalu bought a designer brand from Italy and successfully entered the second tier shopping mall in the country. The Yalu plan began in 2010 and spent 100 years in the second tier shopping malls of the country in 5 years.

In May 2009, Yalu successfully acquired the famous brand of women's clothing, "100 Lotus", and planned to open 120 stores in 2010.

Buy

History is often strikingly similar. In the 98 Asian financial crisis, Yalu made the decision to cut down the down garment market and made today's down jacket experts. It realized the pformation from traditional processing enterprises to clothing brand enterprises.

In the 08 world financial tsunami, Yalu chose to integrate the international and domestic apparel industry resources into the brand men's clothing and brand women's clothing while stabilizing the down garment market.

Yalu is determined to pform itself into a leading and internationally renowned multi brand operator from the traditional brand clothing enterprises.

In August 2010, the headquarters of Yalu group will move to Taicang to move into the self built Yalu building. The relocation of the headquarters is of great strategic significance to Yalu.

Through the opportunity of relocation, the group's human resources, production and circulation, internal management and corporate culture will rise to a new height, speed up the pace of enterprise mechanism reform, improve the efficiency of the operation of enterprises, and initially build a diversified, modern group enterprise, which is mainly based on clothing brand operation.

In 2010, Yalu made the next ten years' strategic development plan.

The core of the new strategic plan is "people-oriented".

Putting people first in the construction of human resources in Yalu, we will continue to introduce hundreds of university students and introduce hundreds of managers into the project to create more jobs and opportunities for new college students and professional managers.

In the internal management of Yalu, we will focus on arousing and arousing people's initiative, enthusiasm and creativity.

In the construction of Yalu's enterprise culture, the individual values and enterprise goals are highly unified, and Yalu is built into a learning enterprise, and the individual is growing and enriching in the enterprise.