Blue Village Shoe Making Industry Becomes Famous.

September 18th, world brand Nike also favored blue village.

With Qingdao

When I arrived at Qingdao Tai Jin Shoes Co., Ltd., several workers dressed in blue uniforms walked out of the factory area in time.

Into the production workshop, its magnificent, modern style of production line, giving people a sense of endless hope.

Jiang Jin, director of personnel affairs in Tai Jin, said: "we are a wholly foreign owned enterprise in Korea. At present, we are specializing in the production of Nike shoe upper.

The existing 10 production lines are in operation, the new production line is being launched and new employees are being recruited.

When we reach 16 production lines, we will start producing Nike sports shoes. "

Tai Jin is a new branch of Qingdao Tae Kwang Shoes Co., Ltd. in blue village.

Qingdao Tai Guang shoes manufacturing Co., Ltd. is a South Korean sole proprietorship, specializing in the production of Nike shoes, with 12 production lines and about 7000000 pairs of Nike shoes annually. The main equipment is from the United Kingdom, the United States, Palestine, South Korea and so on. Qingdao Tai Guang is the largest shoemaking factory in the same industry in Shandong Province, one of the four largest processing plants in Nike, and the annual export earnings amounted to US $150 million.

In May this year, Tai Guang set up a new factory in blue village. Tai Guang shoe industry chose to invest in the blue village. In addition to the favorable environment of the shoe industry in blue village, there is a big army in the blue village.

Benefiting from the advantages of human resources in industrial clusters, they have recruited more than 700 employees only after they have settled in Lai village for three months. These employees generally have good professionalism and shoemaking skills, and can hardly be recruited without much training.

According to the company's plan, Thailand's staff will reach 1200 by the end of the year.

"In addition to enjoying local preferential policies, the town Party committee government has given us a lot of support on recruitment, which is almost impossible elsewhere."

The sufficient talent pool owned by the shoe industrial cluster in blue village is inseparable from the strategic policy of the Party committee of the blue town party that insists on combining the training of labor force with the upgrading and upgrading of the footwear industry.

In order to ensure that talents and recruitment have not become the bottleneck of industrial development, they have introduced a high level training carrier, Technological Vocational College of Dezhou, and signed a strategic cooperation agreement with them to jointly build a training base for talents, and carry out the training of footwear industry chain characteristics around the shoe-making R & D, shoemaking, enterprise management and marketing.

This laid the foreshadow for the introduction of world famous brand in blue village.

When talking about the production of Nike shoes, Yu Yi, Secretary of the town Party committee, said: "the introduction of internationally famous brand Nike is part of our whole brand strategy. It is also an important strategy to adjust the structure of the economy and realize the brand establishment in the blue towns.

In this way, we promote the blue village footwear industry from extensive to intensive, quality oriented brand road, and finally integrate with the international market.

Similar investment will continue.

The industrial chain of blue village is very solid.

"Before our shoe making industry in blue village has not yet developed, it is the production of scarlet paper, which is the kind of paper that people use when they put on the couplets during the Spring Festival."

Sun Renhao, now a blue village man with four enterprises, said, "the production of that kind of paper is very dirty, and it is very polluted to the environment.

Later, with the flourishing of the blue village shoe making industry, the business was stopped and the present Qingdao Fu Tai Printing and packaging Co., Ltd. was set up, which mainly deals with the printing and processing of shoe boxes.

With the accumulation of capital, he has set up three companies, including natural gas, rubber and plastics, and Fu Tai industries and trade, but printing is the main business.

In the blue village, there are more than 20 printing and packaging enterprises like Sun Renhao, which are part of the whole blue village shoe making industry chain.

At the beginning of the development, the leather shoes industry of the blue town is only a single processing and production. With the expansion of the scale, the demand for upstream shoe material and downstream packaging is increasing.

To this end, the government of the Party committee of the blue village has made good use of the situation, constantly improved the industrial chain, and encouraged supporting operations, forming a chain of leather shoes industry from shoe material management to leather shoes processing, printing, packaging and sales, which not only promoted the specialization of production, fostered and expanded the leather shoes industry cluster, but also increased the economic benefits of the leather shoes industry, and promoted the increase of the masses to get rich.

After the formation of the core industry, how to build a sound and reasonable industrial chain, maximize profits and increase the number of roads for the blue towns, is also a university question.

The town Party committee government first established a good "software" system by forming a large industrial cluster through the rule of law, grasping the market environment and social stability.

Second, we must pay close attention to hardware construction and establish a solid "platform" for the rapid development of the industrial chain.

A town with an annual output of over 100 million pairs of shoes must be able to keep up with the logistics facilities and services.

In 1996, the government invested 2 million yuan to build a consignment market. In 2004, it invested 6 million yuan in planning and construction of the blue village logistics center, concentrating on the leather shoes consignment business in the whole town, implementing unified standardized management, and establishing a 24 hour delivery system.

Accumulating for several years, more than 150 consignment lines have been opened up, and more than 20 households have been trained to carry on pportation business, and more than 80 of them have more than 8 tons of operating vehicles. The leather shoes of more than 90% of the whole town have been sold to more than 20 provinces, municipalities, more than 150 cities, and Russia, Korea, Korea and other foreign markets through the logistics center, and the average daily shipment of leather shoes is 450 thousand pairs. The blue town has become the most important source of Jiangbei's largest leather shoes pfer station -- Shijiazhuang shoe and hat wholesale store in Hebei province and the largest leather shoes pfer station in Linyi -- the small commodity city of Jiangsu Province.

Among them, the leather shoes sent to the city of Shijiazhuang at 3 p.m. every day will be sent to the wholesalers before second o'clock in the morning on the second day, and will be sold out at around 9 o'clock. The logistics service which is accessible to all directions and convenient and fast will take the wings of the development of the blue shoe leather industry.

The industrial chain established around the shoemaking industry is becoming more and more perfect and growing, which has become a huge engine for the economic development of the blue towns.

The whole town has developed to 567 households, including shoe boxes, uppers and other auxiliary processing businesses, with 128 shoe stores and 32 thousand employees.

Leather shoes industry has increasingly become the most dynamic economic growth point of the town and the main channel for increasing farmers' income and raising taxes and taxes.

From spontaneity to self-consciousness, from independent operation to the recruitment of external brain support, from fragmented operation to large industrial clusters, from low-end production to brand innovation......

In the past, the management mode of family workshops and stragglers has been undergoing positive pformation in the breakthroughs and comprehensive integration of new industries.

No doubt, in the process of upgrading and innovating the shoe industry cluster in the blue village, an open, competitive and magnificent corporate culture is coming out. It will directly lead the future of the blue village.

Can we set up a sample for the manufacturing industry in northern China? Let's wait and see whether Qingdao's blue village.