Old Chinese Shoes, Shanghai Flagship Store

September 18th,

After experiencing ups and downs and overseas experience, these old Chinese shoes have been rejuvenated.

After the improvement of the shoes released from the soil, the Nike price was sold in Japan. A 83 year old shoe will be opened at the flagship store next to the old factory in Pingliang road this weekend, and plans to return to Nanjing road department store within two years. The leaps are also in Xujiahui.

83 year old shoes, a fashion symbol for a generation.

Every generation has its own fashion symbol.

For most of the 70 and 80's, it's a special thing to have a pair of back shoes when you were little.

"At that time, I felt proud of wearing back shoes, and I could not wash the dirty prints on my shoes. I painted them with white chalk.

Now you can't find the brand of shoes that you wear when you are young.

Mr. Yang, a white collar working in Jingan Temple, said.

The shoe industry was founded in 1927, and the trademark was registered in 1935.

As early as 1956, the 565 basketball shoes, specially designed for the national basketball team to take part in the Olympic Games, were launched. Many of the older customers were very impressed by the dark blue high canvas shoes, and the design was simple and fashionable, so far it is still the classic style of the back shoes.

In the 70s and 80s of last century, Huili shoes swept all over the country. Many people were proud of having a pair of back shoes. The most common problem encountered by dealers selling shoes was that they sold broken yards and out of stock.

However, by the mid 90s of last century, with the gradual popularity of imported brands by young people, the styles of shoes with a single style were gradually getting cold.

Around 2006, a Frenchman found a pair of shoes on the streets of Shanghai. After making innovations and improvements, he brought his shoes back to the overseas market. At one time, he killed many competitors, and whipped up the whirlwind of his power shoes overseas, and sold more than 50 euros for a pair, which became the target of many European and American fashions.

The flagship store, which will be unveiled at the old site of Pingliang Road, will be the first step to return to the market with a high-profile "old shoe".

If it goes smoothly, from the end of this year to the beginning of next year, the shoe will be stationed in some department stores in Xujiahui and Huaihailu Road, and plans to re enter the department store of Nanjing road in two years.

Leap shoes, shoes and salted fish turn over, popular.

Compared with the main hand painted shoes, the shoes that precipitate many people's memory are starting to emulate the fashion style of European fashion.

3 years ago, the French version of the jump shoes became popular for many times, and became the favorite of many fashion people in Europe and America. Recently, the leap shoes also began to be popular in the Shanghai market. "At the very beginning, there are only one or two classic track and field shoes, the flat head and the" rubbing board "bottom, also known as the" yellow fish head "shoes of Shanghai people. Now the leap shoes have launched more than 20 items, the style is very young, and are very popular after 80 and 90's.

An agent said.

At present, leap shoes have opened 3 fashion stores in Xujiahui and Nanjing West Road, and are in recent contact with some shopping malls in Pudong and Luwan.

The shoes that have been thrown away from the earth are now salted and turned over. An American repackaging and releasing shoes has become a new brand and has been popular among young people in Japan and other places.

Originally, each pair of shoes sold for less than $2 had been sold for over $65 after improvement, and there were several colors.

Depending on the popularity of the 83 year old "old shoes", you can touch the water temperature when you shop around and hot forum.

There are already more than 5000 members in the shoe team.

Search for Taobao shop, the information of the shoe is over 100 thousand.

In the shop of a shoe selling shoe in Dongping Road, many young people are picking up the classic shoes. The shop is not big, but there are hundreds of pairs of shoes in it. The classic high shoes are very obvious on the shelf, and there are many movie books and discs on the side of the shoes.