Men Treat Suits Like Women Treat Cosmetics.
Not only is it attractive, but more is a kind of inner comfort.
Men yearn for
Man's suit
Just like women yearn for beauty.
Even if we give up everything, we still enjoy it.
A man owns a suit like a woman has a happy family.
Not only luck but also ability.
There was a passage about a suit, "the suit suit said that I went to the world -- the Goldlion suit smiled; the Goldlion suit said I was the man's world -- the boss suit smiled; boss suit said that the top man was my choice -- the Zegna suit smiled; the 300 yuan suit said I was also a Western-style suit - the whole world laughed."
There are too many topics about Western-style clothes, but people in Western suits don't necessarily care about them. Men in Western suits are everywhere. They go to the chairman of the company and down to the crowded bus salesmen, but they need to wear their suits and wear out their taste.
This is not to say that men are lacking in style, nor are they calling men to "buy the best, buy the most expensive", but really understand the brand suit.
origin
There is not much culture.
People who are familiar with fashion know that the price of a suit of international brand suits is ten thousand or twenty thousand enough for me to wait for the poor people's heart rate to accelerate and their blood pressure to rise. But the domestic bosses are very fond of it. But a suit of more than ten thousand suits, I believe that most of the bosses will not be calm at this price.
Last year, a man was said to have made a set of "Zegna" Global Limited Edition Western-style clothes, worth 130 thousand yuan. This limited edition suit was made from 12 to 13 micron wool and was even thinner than the silk. It was all designed in Italy and made in Switzerland according to the fabric's climate requirements. Buttons are made from the hardest horny kind of animal, and it is also necessary to have patience of 50 days for such a suit.
What is the 130 thousand concept: a medium-sized car; the first phase of a decent house; a middle-class annual income; N college students' tuition fees for one year.
If a simple suit is not worth 130 thousand, it may be a misreading of the brand like "Zegna".
Zegna, the Italy family business born in 1912, has become one of the most influential garment groups in the world in the past century.
Although the company never produces women's clothing, it accounts for 31% of the total market of men's clothing in the world.
At the same time, they used
raw material
It even makes people feel too extravagant, Australia's beautiful slave wool, Ma Haimao of South Africa, cashmere of Inner Mongolia, and silk of Jiangsu and Zhejiang.
Use the best raw materials to produce up to 450 kinds of fabrics.
"Best" is exactly what men crave. So when a Zegna wool suit is worn, just put it back in the wardrobe and hang it for 6 days. The wrinkles will naturally flatten. It looks as though it is just as hot as it has just been, and the quality and quality of its fabric can be seen.
When former US President Clinton, former French President Mitterrand, Prince Charles of England and Clark of Hollywood movie show "Zegna" in succession, the successful men pursuing "progress" in the world tend to be more crazy than fans. Therefore, it is easy to understand the phenomenon of "Zegna" men who often appear in the conference rooms of big companies in New York, Paris, Tokyo and Sydney.
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In Shenzhen, there are a lot of men buying ten thousand or twenty thousand suits, but for custom-made "Zegna", this kind of handmade suits is far less than Shenzhen and Shanghai men. Shenzhen's "Zegna" salesmen say so. "In Beijing,"
Is it that men in Shanghai, Beijing know more about taste, or are there more rational Shenzhen men who have this spending power? As a fashionable person has said, no matter what age they are, they have a swollen face and a fat person; no matter what age they are, they have become popular; no matter what age, there are some noble brands that can not be replaced.
Classic brand of men's suit:
Hugo Boss
Hugo Boss, the German brand that rises in the 70s of the last century, is very strong in design and image, conveying a popular style of male clothing.
The brand was founded in 1923 by Hugo Boss and started in the production of work clothes, waterproof suits, raincoats and uniforms until 1972.
Boss men's clothing is now the standard of many senior and middle managers.
model
。
GIANFRAN COFERRE
GIANFRAN COFERRE's men's wear is very generous. Suits, shirts, neckties and other accessories are mostly in the form of orthodox retro style. The color is also biased towards the original colors, especially black and blue, showing a different masculine temperament in an avant-garde and trendy color.
Dior
Dior is almost equal to classical painting in the fashion world.
However, in Dior's recent menswear works, it is not difficult to find that while preserving classical charm, Dior is also trying to express new ideas.
Donna Karan
Simple, smooth, neutral, multi-layer combination, Donna Karan gives men more delicate performance.
People who are familiar with this brand should be impressed with the logo of Donna Karan, black.
Armani
It has been said that urban men should have at least one Armani suit in their life.
This is somewhat biased, but it also proves the weight of Armani in the clothing industry.
The biggest feature of Armani men's clothing is that the design gives the unique sense of the suit, which provides excellent physical effects for non muscle type men.
Armani's menswear design is neither sexy nor eye-catching, but it shows first-class quality and popularity in workmanship and fabric quality.
At present, Armani has three routes: black card, white card and sub card. Although there are obvious differences in price, the overall design style still maintains a spirit of simplicity and elegance.
The secondary cards are more casual and younger because of the cowboy series.
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