Zhang Zhengbing: Choosing A Project For College Students Should Be Short, Flat And Fast.

Zhang Zhengbing, senior enterprise Administration Consultants, entrepreneurial trainers, corporate coaches, good at brand Areas such as shaping, marketing integration, organizational strategy, human resources, enterprise planning, team building, etc., have participated in and mentor the operation and management of several enterprises, and have unique insights into team building and organizational integration. There are 12 years of management experience of large state-owned enterprises, 8 years of operation of corporate juridical persons, 6 years of management consulting experience and 3 years of theoretical research and practice in universities.

The representative works include: "the road to entrepreneurship success", "entrepreneurship simulation business training", "building the core competitiveness of enterprises", "6 training for professional managers" and so on.

Zhang Zhengbing, the most senior business management consultant and entrepreneurial trainer, values highly. Entrepreneur The hands-on ability also pays more attention to deepening the understanding of various problems in the entrepreneurial process through practical training. In the expansion activities of the "DMC innovation and entrepreneurship training class" in early September, Mr. Zhang Zhengbing organized three activities for students: finding numbers, track training and blind phalanx. These games are related to problems that may arise in the business. The feeling after each game has impressed the confident student.

In the middle of the break, the editor made an exclusive interview with Mr. Zhang Zhengbing.

Hello, Mr. Zhang. There are often problems with college students in consulting and starting businesses. Can you tell these college students how to choose good projects around them?

Zhang Zhengbing: This is mainly from the following aspects.

First, we must grasp the demand. College students should pay attention to large quantities of daily life needs. Only when the demand is large, can the project be durable. To avoid starting a business, choose those "high-end" or "cold" projects. Although the profits of these projects will be great, they will be sold for a long time, with a long period of elimination and a slow flow of capital. This is the most fatal thing for a college student who has just started his own business. One thing to note is that we should eliminate the "leading or cultivating market and concept projects". These are not entrepreneurs who are in the early stages of development, nor are they easy to do. First of all, we must ensure that our enterprises survive. That is the most important thing.

Two, we should start from the very beginning and start from the virtual. For college students, the most important thing is to do it first, and venture capital on the Internet is relatively small, even if it is not successful, the loss is relatively small.

Three, the project should be "short, flat and fast". "Short" means short operation time and less investment. "Ping" means that the project should aim at the needs of ordinary people. Moreover, it is better for us to operate and grasp the core technology of the product.

Four, college students are not able to do pioneering work. Don't start investing millions of things in the first place, so it's easy to fail.

Five, the most important thing is to learn how to sell. To start a business, you should start with sales, you can not understand skills and do not know management, but you must understand sales, and you will sell yourself and sell your products. Sales do not mean that you have to be a salesperson, but you need to have the sense of sales and sales skills at any time. {page_break}

Do you think that entrepreneurial projects must be accompanied by the existence of the business plan? What is the role of the business plan in the process of starting an undertaking?

Zhang Zhengbing: there is no necessary connection between entrepreneurial projects and business plan. The business plan is a kind of "homework on the map". It is a testing means to simulate the process of entrepreneurship and the problems that may be faced in the process of starting an undertaking. Of course, in the process of starting a business, we should constantly check whether the resources are matched by the plan. Plan is only an auxiliary means, it can not become a prerequisite for success in business.

Many entrepreneurs want to get the favor of entrepreneurs or VC companies through the business plan. If you receive a business plan and hope that you will invest, what will you do?

Zhang Zhengbing: (laughs) first of all, I want to see if this project is good for me. I want to see if this project can make up a chain in my business in my field of operation. The most important thing is whether it can increase my profit point. If there is no obvious profit point, no one will invest easily.

The second is whether I am an investor or not.

It depends on operator's ability again. In many cases, the most important thing to invest is to invest in people. It is the ability of the person to invest. Your project is good, your execution is not strong, and it will not succeed.

As a professional mentor, what do you think is the lack of entrepreneurship among college students?

Zhang Zhengbing: first, hands-on ability. Many college students are entrepreneurs.

Second, learning ability is not strong; this does not mean that you do not have much knowledge, but that you do not have the concept of learning. The knowledge we need in society is different from that in schools. If you want to learn these knowledge, you must be attentively and actively.

Third, entrepreneurial consciousness is not strong. Many entrepreneurs do not regard entrepreneurship as a career. Most people do not have a choice before they start a business.

Net: Thank you for giving us so many valuable opinions and suggestions to college students today. Also hope that our entrepreneurs can learn more and do more in the future business, and can actively communicate and consult with entrepreneurial mentors, so that they can provide entrepreneurs with more professional entrepreneurial guidance.