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Urban Beauty: Vicissitudes Of Women'S Underwear Fashion (Chart)

2010/9/19 12:04:00 112

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Once underwear was embarrassed.

"Current

Underwear

It has become a popular consumer goods, but once underwear is in a very awkward situation. "The history of underwear changes," Cheng said with great emotion.

Underwear as

fashion

The important products of industry have gone through a long process of evolution from generation to the present.

In the past, underwear had always been used as a female private product, and it could not be mentioned in public, but was once regarded as a pornographic image.

It was not until then that the concept of healthy underwear made underwear really develop.

However, in China, the history of underwear development is more long and twists and turns.

Although imported underwear has created intimate equipment for women, it has not been popularized and promoted for various social reasons.

On the one hand, foreign underwear is designed for Western women, which is simply not suitable for the Eastern women's body. On the other hand, before the reform and opening up, women's underwear was even suppressed in the era of women's fashionable beauty.

Later underwear was very enchanting.

The spring breeze blew away the haze of the times and opened up the bold pursuit of beautiful things.

Underwear, as a concentrated expression of women's pursuit of comfortable life and showing individual charm, has become a popular pursuit of women at one stroke.

The development of underwear has been taken seriously and the styles have changed greatly.

The appearance of the concept of "three circles" has attracted people's attention to the shaping effect of underwear on body shape.

As time goes by, underwear is already unique to women.

charm

The symbols of different fabrics create different textures. The bold innovation of colors shows different qualities. The styles designed for different occasions satisfy women's pursuit of changeable nature.

In 90s, China's underwear industry rose rapidly.

Urban beauty

In 1998, it entered the market vigorously, and quickly occupied the Chinese underwear market through the unique affiliate marketing mode, and became an influential underwear brand.

The three brands of purple sunlight, urban beauty, and clothes are designed for women of different ages. Accurate market segmentation has made urban beauties occupy the commanding heights of the market from the beginning, and have emerged from numerous underwear brands.

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Now underwear is healthy.

By now time, beautiful underwear is no longer the only factor that attracts consumers. With the improvement of quality of life, women's view of underwear has shifted from appearance to higher level. Health has become the first demand.

Against this background, the idea of "zero bondage" put forward by urban beauty coincides with the market.

Choose more suitable environmental friendly health materials for human skin, focus on the design of cups, steel rings, side brackets, shoulder straps, and buttons, and so on, so as to produce healthier underwear that is more suitable for Chinese women's physical characteristics, so that the female body will no longer feel uncomfortable due to the bondage of underwear.

Perfect combination of the three functions of underwear, comfort and beauty.

"Although China's underwear once lagged behind foreign countries, with the emergence of large numbers of Chinese made products, we have started producing self-contained brand underwear for Chinese women, and a large number of underwear with Chinese characteristics have been available.

The beauty of this year's autumn and winter is the source of the Chinese knot and embroidery with strong Chinese flavor.

For China's future underwear market, city beauty is confident. "With the maturity of the underwear market, China's underwear brand has caught up with it, and in the process of continuous exploration and innovation, it has found a way for China's market development."

When asked about the future direction of Chinese underwear, Cheng Zong, who holds a precise attitude towards the underwear market, believes that underwear will continue to play the role of mass consumption and become an indispensable item for women as well as clothing, food and shelter. In addition, underwear will also develop as a fashion consumer product in the high-end direction. Strong brands will not only become the leader of the underwear market, but will also become the leader of fashion and fashion culture.

Therefore, segmentation of the market and the design of different series of styles for different consumer groups to meet the needs of consumers at different levels will be the source of strength for the development of underwear enterprises; and constantly improving the brand image will also be an important way for underwear enterprises to move closer to international brands.