Lining'S Brand Marketing Case
2008 the Olympic year has greatly enhanced people's attention to sports and clothing enterprises.
Sports
Marketing brings huge opportunities.
In January 2005, through bidding, Adidas won the sponsorship of the 2008 Olympic Games with a huge sum of 1 billion 300 million yuan. Lining did not give up the opportunity of Olympic marketing after losing the Olympic sponsorship.
Instead, it signed a contract with CCTV sports channel quickly, so that the host of the channel and all the reporters must wear the clothes of Lining logo in 2008.
From then on, all spectators watch.
Olympic
Channel, you can see CCTV hosts and reporters shining on the chest.
Lining
Logo.
In addition, Lining did not give up the advance of ground troops.
In March 22, 2008, the "Lining 2008 China Tour" was launched, and two Olympic caravans started from Beijing. In the next 9 months, more than 80 cities and small cities including Sanya, Dali, Weifang and Yanan will be traveling over 40 thousand kilometers. The Olympic spirit, Olympic champions and Lining culture will come into people's vision.
Through these measures, the Lining brand successfully connects with the Olympic concept. Wherever they go, they all set off the "Olympic zero distance" craze.
This event will spread the Olympic spirit and provide more opportunities for people to get closer to the Olympic Games, so that the Olympic heroes who have won glory for the country in the arena and the civilian heroes who stand out from the scene face to face.
And the cities chosen by Lining are basically two or three line cities, which are also the main selling areas of Lining.
By launching the national fitness program, the distance between Lining and target customers has been effectively narrowed.
Lining is well versed in the traditional Chinese Taiji way, which makes the sports marketing most effective.
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