Three Problems Need To Be Solved In Developing Domestic Sales Channels For Footwear Industry In Chengdu

Mr. Cui Ting, Secretary General of Sichuan Footwear Association, said that

First, the method.

The footwear industry in Chengdu has a large scale, sufficient capital and independent trademarks. However, more enterprises choose to do stalls wholesale, and they do not have trademarks to run their own brands.

Under such circumstances, enterprises can only rely on price war to gain the initiative.

Because of the loss of initiative, enterprises are limited to simple operation mode, development varieties become more and more single, technology level is also getting lower and lower.

Second, OEM.

Many foreign enterprises to Chengdu OEM not only occupy funds, but also occupy the dominant resources of Chengdu shoemaking enterprises.

These foreign enterprises control the channels and terminals of Chengdu enterprises, and push the OEM profits of Chengdu footwear enterprises to a low level, leaving Chengdu enterprises in a dilemma.

Third, brand awareness.

Although many shoe companies in Chengdu have begun to make their own brands, they are not professional enough. One of the important reasons is that the investment in talents is not enough.

On the other hand, the owners of Chengdu shoe enterprises lack self-confidence, and retreat when faced with difficulties. They have not fully considered the periodicity of building a brand.

In addition, there is another reason why enterprises do not invest enough in the terminal. Most shoe companies in Chengdu pay more attention to channels rather than terminals, which is very bad for creating brands.

As long as the terminal problem is solved, the channel problem will be solved.

Therefore, in order to develop the domestic market and create an independent brand, Chengdu shoe enterprises must solve the above three problems.

From the current development situation, taking the branding Road, focusing on terminal construction and building a professional team has become a realistic choice for Chengdu shoe enterprises to develop domestic sales channels.

When it comes to channel construction, the women's shoes, which originated from channels, have the most say. The company insists on three breakthroughs, and finally broke through the market encirclement.

First, we must take the road of branding.

Click, general manager of women's shoes, said that in the past, most of the shoe companies in Chengdu were mainly export OEM. In 80s, shoe companies were "mercenary" and they only knew how to make money and become comfortable with the status quo. From 90s to now, shoe companies are concerned about achieving win-win results, thus ignoring the terminal market. Therefore, Chengdu footwear industry has long been difficult to form influential brands.

Despite the fact that most companies have gained considerable profits in the process of making OEM, but with the passing attitude and the lack of brand awareness, some enterprises that have the ability to create brand ignore the importance of brand.

From the long-term development of the footwear industry in Chengdu, it is not a long-term plan for the industry to make "bridal clothes" for others.

Therefore, for the footwear industry in Chengdu, it is particularly urgent to create terminal retail and create brand.

Break through two, establish retail terminal, expand channels

To build a brand, we must first establish our image and grasp the right to speak.

Without entering the terminal retail channel, it is difficult for Chengdu shoe industry to get rid of the fate of being eliminated.

How to quickly expand the retail channel, grams of women's shoes advocated "risk reversal".

Customers only act as investors, companies in all aspects of management, mutual strategic partners, surpass the traditional franchise mode, do not take risks for customers, have net profit margins, do not have stock pressure, have safety exit mechanism, and have no worries.

Through effective management, the company directly control the terminal, not only to protect the interests of investors, but also to earn the brand influence and reputation for the company, why not?

Breakthrough three to maintain terminal operation, talent is the core guarantee.

Nowadays, the core competitiveness of modern enterprises is increasingly manifested as the ability to cultivate, possess and utilize talents as the first capital.

It can be said that talent is the source of power to promote the healthy development of enterprises. Whether from a macro perspective or from a microcosmic perspective, talent is the decisive factor for the development of enterprises.

Only with sufficient talents can enterprises achieve leaping development.

Therefore, if enterprises want to become bigger, they must have the ability of "producing people", and the women's shoes can continuously train talents and export talents through the self built "university student entrepreneurship alliance" and "business school", thus ensuring the normal operation of the company from top to bottom.

A new model may appear, and most people will question or take a wait-and-see attitude. But the women's shoes in KK show the feasibility of the innovative operation mode with practical actions. This undoubtedly makes the women's shoes become the crowned king of the channel construction in the western footwear industry.

Chengdu shoe industry wants to open channel mode construction, may as well take Ke grams female shoes as the example, through the innovation operation pattern, causes the profession to have the cluster effect, causes the Chengdu woman shoes to shine brilliance!