Looking For Business Opportunities In Underwear For The Elderly

In everyone's mind, all kinds of

The secret of success: Ms. Wang first got the advantage of surfacing and then selected the industry, and aimed at the elderly shopping psychology, patiently explaining, targeted services, thus making business more and more prosperous.

As a native of Guangzhou, Ms. Wang, who is already near middle age, is not without other sources of economy, nor is she rushing to excavate "a pot of gold" from her small business.

Perhaps it is because of the relaxed mentality that she opened the underwear store in the old town instead of making a difference.

First grab the pavement reelection industry.

Under normal circumstances, small business owners always identify the industry first and decide where to shop. Ms. Wang has the opposite idea. First, she will strive for the pavement and then consider what business to do.

So, as early as three or four years ago, she began to pay close attention to shops in the old town of Liwan District where her parents lived. Just one and a half years ago, there was a "arcade" lease on the road between Liwan road and long Jin Road. The tenant was preparing to post advertisements to recruit individual operators.

With the help of her relatives, Ms. Wang took the lead and did not wait for the advertisement to be posted.

The gold pavement is snatched, and what business should be considered carefully.

Miss Wang thinks: Although the location of the shops is good, the flow rate of the doormen is not large. Only by doing the industry closely related to people's daily life can we have a stable customer base.

By chance, she heard her parents complain that the price of the underwear is rising too fast, and there are dozens of middle-aged and old underwear sold in the department store, but now she has become a medium and high-grade brand with a single price of more than 100 yuan.

Ms. Wang moved in her mind: why not start from this time to serve the middle-aged and elderly people living in the old town?

Selecting middle-aged women as waiters

She told her friends what she thought, and her friends agreed that it would be better to go directly to the wholesale market.

After listening, Ms. Wang disagrees: wholesale market has almost no brand goods, the price is cheap, but the quality is not flattering.

Besides, the consumption ability of the old and middle-aged people in many old cities is not inferior to that of the white-collar workers. They are very picky about the quality of the products.

Therefore, based on the quality of products and the most reasonable selection standard, the "quality price ratio" is the most reasonable choice. Finally, a long-standing "order" signed by Guangzhou has been found. It has signed a long-term order agreement with sweaters, towels, cotton sweaters and other products.

Other employers try to hire young and beautiful girls as waiters, but Ms. Wang is looking for a couple of close friends to help.

Faced with middle-aged and elderly people selling underwear towels, middle-aged women have more "home to live" experience, easier to communicate with customers.

After the opening, it proved that her choice was correct, and the two "friends" soon made friends with the neighborhood.

"Curry favor with the elderly" for long-term customers

How to win the favor of the old woman in the old town is the key to the operation of the underwear store.

But it is not difficult to achieve this.

The older generation is used to being poor, and most like to complain that the price is high, which is too expensive.

Ms. Wang followed the instructions, patiently explained, and used examples to illustrate the good qualities of these brands.

In order to match the preferences of the elderly, she presented a sample of one or two samples for each product.

If the customer has studied for half a day or not, she and her staff will still smile, because she knows that in the old city, they are long-term customers.

In the long run, customers' attitude towards her service is well known, and the number of regular customers is increasing.

hot tip

market potential

As far as Guangzhou is concerned, business closely related to people's life can have a long-term source of tourists.

Similar brands of underwear, towels and T-shirts are not many of the major cities in China.

market risk

The starting point of investment is relatively low, but the product lacks individuality.

The target group is middle-aged and elderly people, and their consumption ability is relatively limited.

Site recommendation

The scope of selection is relatively wide.

Residential buildings crowded new urban areas or old and middle-aged people gathered in the old city area, the operating area should be between 20 square meters and 30 square meters.

Sometimes, if you change your mind, you will succeed.