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    Ji'Nan Female Entrepreneurs Start Selling Taiwan Pastry

    2010/9/21 12:59:00 119

    Entrepreneurial Market Research


    Although he has just left the University, Yang Xiaolin, 23, has been a small boss for more than half a year.

    Talking about College Students

    Entrepreneurship

    She suggests that college students should start from the foundation and do well before starting a business.

    market

    Research and preparation.


    Recently, reporters at the junction of Dikou road and Ji Lei road saw Yang Xiaolin busy in the store.

    She is the financial secretary of Shandong Light Industries College.

    Administration

    The 2010 grads liked baking very much from their childhood, and the idea of "wanting to open a pastry shop" became more and more intense in her mind.

    In May 2007, when she heard that there was a baking exhibition in Shanghai, she could not sit at home and rushed to the exhibition site with her own pocket money.

    Yang Xiaolin was very excited at the scene watching all kinds of baking cakes from all over the world.

    During the inspection, a local cake displayed on a company in Taiwan kept her awake.


    After returning to Ji'nan, as long as the class is not busy, Yang Xiaolin likes to run around the city to see what kind of cake shop there is.

    After investigation, she found that she had eaten delicious pineapple crispy cakes and other Taiwan pastry, but there were not many sales merchants in Ji'nan. This discovery made her "ready to stir up".

    After twists and turns, in the second half of 2009, Yang Xiaolin, who had just started his senior year, contacted the Taiwan company which impressed him deeply. He expressed his intention and hoped to open a Taiwan pastry shop in Ji'nan.

    "When people heard that I was still a student, I was not very happy at the beginning.

    Fortunately, they were finally touched by my sincerity.

    Yang Xiaolin said.

    Once the target was set, Yang Xiaolin immediately began to act.

    She found her parents and explained their findings in detail to their parents.

    Finally, Yang Xiaolin's parents agreed to lend her venture capital first.


    With the venture capital, Yang Xiaolin began to rent shops everywhere, and eventually she chose the store at the junction of Dikou road and Ji Road.

    With the house, she began to learn from the baker sent by the Taiwan pastry company.

    During that time, Yang Xiaolin spent most of his time in the shop and studied baking with his master.

    Sometimes, in order to study how to make cakes better, she often stays up until the wee hours.

    {page_break}


    Finally, in January of this year, Yang Xiaolin's shop was officially opened, and before graduation, she became a small boss.

    Next to the shop is a small famous pastry shop. Sometimes when some customers come to buy cakes, Yang Xiaolin's shop will be curious to shop.

    But they asked Yang Xiaolin the most words: "what is good in your store?" and looked at the eyes of the customers. Yang Xiaolin confidently presented the products in his shop so that everyone could taste them.

    Slowly, there are more and more repeat customers in small shops.

    "I can now make ends meet and have a little balance."

    Yang Xiaolin said.


    After starting his own business, Yang Xiaolin felt that he had a lot of things to learn.

    There are few customers who make delicious cakes, or when customers are too busy to make too many cakes, these will make Yang Xiao Lin "big head".

    In addition, how to deal with customers, how to manage employees older than their own, and so on, these have made the first business of Yang Xiaolin constantly learning.


    Speaking of his own business, Yang Xiaolin believes that college students should not go too far and start from the foundation.

    We should make full market research for selected projects, constantly understand the industry, and then make our own characteristics.

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