YOUNGOR Li Rucheng: Chinese Civil Servants Need Brand Clothes.

　　 Youngor Li Rucheng, chairman of the group Limited by Share Ltd, said it should be solely for China. Civil servant group Create a Clothing brand 。

In September 10th, when Ningbo's economic and social media hosted by the Ningbo Economic Commission and the Ningbo Organizing Committee of the society of tourism, Li Rucheng expressed his views on the topic of YOUNGOR brand building.

Li Rucheng believes that Chinese civil servants are a huge group, and they should create a clothing brand for them alone. He revealed that as early as 2000, YOUNGOR had the idea of creating a clothing brand for civil servants, and this brand will enter the exploratory stage at the end of this year. For the purpose of creating a brand idea for the civil service market, Li Rucheng said that this is mainly due to the large number of civil servants in China. They need to pay attention to the connotation and taste of clothes because of their working nature. But at the same time, they can not buy expensive foreign brands like some entrepreneurs. This is an important reason why YOUNGOR aims at this market. Li Rucheng said that if the brand was successfully established, it will get a better development prospect in the next five years.

Sponsored by the Ningbo Economic Commission and Ningbo Organizing Committee of the Expo, Ningbo, China's financial media, with the theme of "Ningbo's textile industry development and transformation and upgrading Ningbo action", was held on September 8, 2010 ~10 in Ningbo City, Zhejiang province. As one of the important activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, this event has visited traditional fashion brands including YOUNGOR and Shanshan, as well as OEM enterprises represented by Shenzhou knitting, lion Dun group and fig group. In order to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation, we have carried out the transformation and upgrading process and achievements from four aspects, namely, the internationalization, diversification and fashion of traditional brands, the branding of OEM enterprises, the deepening and flatness of industries, and the extension of manufacturing to commercial circulation.