If You Want To Start A Business, Learn To Observe First.

Whether or not 80's generation After 90, friends now compete. pressure All of them are very large. Graduate In the first year of graduation, it has gained a firm foothold in the society, or less than 60% of the total number of graduates. That is to say, nearly 40% of the graduates in the country are unable to find the right jobs in the first year. The number of people who want to start their own business is growing at a rate of 10% per year (data is not necessarily accurate in magazines). So, how should a startup friend think about what he wants to do before he makes a big effort? Let me talk about my opinion.

1, we must not be too cold.

Many entrepreneurs, before starting a business, will analyze the market, study what projects are suitable for themselves, and whether the market competitors are excessive. A lot of people will go into a misunderstanding that nobody in the market is going to do it. In the vacuum industry, the prospect is big, and the short-term market competitors are few. After blind entry, we know that the market segmentation is not clear. It is difficult for consumers to accept your products or services.

With this kind of venture, we should analyze why these entrepreneurial projects are not done by anyone who is more intelligent than others. Why does no one come to compete in this industry? If it is such a project, it means that it is not a chicken ribs project, but it is difficult to popularize it.

Such examples: 4, 5 years ago, the promotion of battery charging station project, personalized key picture and text production project, mobile phone leather sheath alarm household workshop project and so on. These projects seem to have a large market, but in real operation, it is very difficult, the cost of inputs seems to be small, and potential customers are many, but up till today, how many people are standing on these projects, and 90% of the investment people are boiling the frog state in warm water and slowly die.

2, overheating projects, technical content is not high.

Low barriers to entry, careful selection of the right time to enter, avoid blindly follow suit. Such a project is easy for entrepreneurs to start at the early stage, but competitors will swarm into the market, and the market will soon become saturated. As a result, their living space will be less and less. Without their own special products, distinctive services and no innovation, they will soon form the "Wave Beach" effect. The former will die on the beach while the later will also take steps.

In the past, all of them fell on the beach. In recent years, such a project has been completely annihilated.

Such examples: Beijing ice sugar gourd franchise, Tujia dregs pie franchise and so on. These projects can fire more than 2 years, calculate well operated, see how many stores in the market are around you, recognize the situation and choose carefully.

3, space exchange project entrepreneurs have keen market insight.

For example, Beijing has a certain project or good business model, you can import to Hunan, Guangxi and other places, or even district and county, need to combine local consumption habits, innovation, it is easy to open the market, do it with your heart.

This example: pearl milk tea, dessert snack bar. These projects, which are popular in Guangdong and southern areas, are not being pushed to other provinces of the country. It is important to develop tastes suitable for local consumption groups.

4, time reversal projects.

Economically developed areas or countries, in the past few years, good projects or services can be promoted in our country to extend to other provinces. For example, in the past few years, the 3G network is a patent in European countries. With the development of domestic technology and the improvement of the function requirements of consumers, 3G network technology is becoming a popular technology in the Chinese market. Of course, such investment, only national level companies can run, here is only a brick to attract jade, give the majority of entrepreneurs an inspiration, to understand the market, grasp the rhythm and timing of entrepreneurship.