Entrepreneurial Dreamers Under The Crisis

Europe in 1910

In 1910, Chanel, 27, was also a small cafe girl singing in Paris.

At that time, she always wanted to open a clothing store, but because of the economic crisis in France, she could not find enough shop funds at the moment, so she sang while looking for the right person to help her.

By chance, she met Ettingna Bazan, the French fabric dealer.

Bazan is a descendant of an aristocrat. He takes Chanel to frequent social occasions.

After Bazan's introduction, Chanel met young and handsome officer ArthurCapel, and soon Capel fell in love with this unruly woman.

However, although Capel was sincere about Chanel, she eventually abandoned her and went to England to marry a daughter of a knight.

In order to compensate for Chanel's apology, Capel invested her in Paris to open a girl.

Colonel Harlan Sanders's Kentucky Fried chicken business

In 1930s, the most serious economic crisis in the United States before the war.

In 1930, the United States was experiencing a rapid economic crisis.

At this point, the founder of KFC, Colonel Harlan Sanders, runs a gas station in Kentucky, USA. In order to increase his income, he makes all kinds of snacks for passing drivers and tourists.

Colonel Sanders, who was born in 1890, is a typical American entrepreneur. When he was young, he worked in all walks of life, including railway firemen, road maintenance workers, insurers and tire sales, but all of them were not successful, and all the snacks made by the Colonel were unexpectedly attracted by the drivers who came to and from the gas station, especially his well developed fried chicken, which contained eleven unique flavoring ingredients, which often made the drivers praise.

So Colonel Sanders, 40 years old, decided to start his business again and set up a special fried chicken fast food restaurant.

Soon, his delicious fried chicken was popular in Kentucky. In just five years, KFC had 400 chain stores in the United States and Canada, and Colonel Sanders began his fast food business.

David ogway's advertisement for the Pope's Entrepreneurship

After the end of World War II, European economies suffered great damage.

In 1948, David ogway, known as "the Pope of the modern advertising industry", had worked for one year as an advertising company, and at the age of 38, he decided to open an advertising agency in New York.

At that time, he had a total of only 5000 dollars. The lack of funds did not give up Ogilvy. He boldly wrote a letter of recommendation to a large company in New York for funding.

At that time, shortly after the end of World War II, the British economy was hit hard, and a large number of companies were on the verge of bankruptcy.

He wrote in his letter: this man knows nothing about the market, and never wrote a copy of it.

Which advertising company will sponsor such a person? However, a British company has an eye for $45 thousand to help him open.

Today, Ogilvy Inc is one of the largest advertising companies in the world.

One hundred and eleven

Melinka Eisch changed women's charming women

In the early 1960s, the economic crisis in the capitalist world was spreading rapidly all over the world.

In 1963, MaryKay, who worked for a gift company, was not happy because the United States was experiencing a financial crisis for several years, and the same work that women paid only half of men's wages.

So no matter how hard MaryKay works, she has never been promoted in a male dominated company.

So when she came back from a business trip and found that her assistant had been promoted to a higher position than her, she resigned angrily.

After leaving, MaryKay decided to start a company to help women succeed in a male dominated business society.

So she set up her own MaryKay cosmetics company in a 500 square foot store in Dallas with her little savings and her family's support.

Thanks to MaryKay's continuous efforts and selfless dedication, MaryKay cosmetics company has been rated as "the 100 most worthwhile companies in the United States" at three degrees, and is also listed as one of the 10 most suitable women's jobs.

Steve Jobs's super idol in the computer age

In the middle of 1970s, there was another economic crisis in the United States, and young people lost their jobs.

In 1976, the US economy declined rapidly, and many college students could not find jobs.

Jobs, who had just finished his freshman year, decided to drop out and start his own business and develop personal computers with his friend, wells.

At that time, commercial computers were sold on the market, huge and extremely expensive.

Not long after, they designed a circuit board to install the microprocessor and the interface and other components. The microprocessor was connected to the keyboard and video display through the interface. In just a few weeks, the computer was installed.

Later, he set up a Apple Corp with watts and Ron Wayne.