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Introduction Of Red Dragonfly Brand Children'S Shoes

2010/9/23 18:24:00 101

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Red Dragonfly

Children's shoes are the glory of the Red Dragonfly Group's extension of Red Dragonfly adult shoes, give full play to the cultural brand and strong marketing network core advantages, and continue to implement the brand of children's shoes developed by popular brands.

Red Dragonfly children's shoes began in 2002, to build China's first children's brand as its own responsibility, since the creation of the industry, the company introduced a scientific and systematic management system, heavily hired famous designers and excellent management personnel, only a year later won the "Wenzhou leather shoes ten new brand" title.

The Red Dragonfly children's shoes have been expanded by self-employed and agents, driven by the operation of self operated stores, and have been opened in many parts of the country.

Children's shoes

The reputation and reputation of the brand are renowned both at home and abroad.

In twenty-first Century, with the Red Dragonfly children's shoes extending to the market, the idea of "growing with red dragonflies" will be more fully and perfectly reflected.

The Red Dragonfly brand combines culture and fashion, with children's colorful childhood.

brand

Quality has been favored by consumers and set up a benchmark for children's growth.

As a large national enterprise, the accumulation of brand culture is the soul. The Red Dragonfly will launch a series of theme cultural activities to demonstrate its unique brand charm.

The headquarters will cooperate with the famous children's Periodicals in China, spread the culture in the form of special edition and special issue, improve the affinity, appeal and reputation of the Red Dragonfly brand, and fully serve the terminal sale of the exclusive store.

In order to further enhance the brand's influence and popularity, red dragonfly invested tens of millions of advertisements and launched it all over the country. It is planned and produced by CCTV's famous advertising company. Brand advertising will focus on CCTV, satellite TV, authoritative newspapers and magazines.

Terminal is king, red dragonfly is a powerful sales terminal. Monopoly headquarters will provide comprehensive support for terminal monopolization. From the location analysis, store design, product selection, store display, to frontiers shopping guide, business service and senior management training to promotional methods, after sales service, negotiation strategy to distribution, management, fashion and marketing strategy, all aspects of face-to-face training.

Dealers need not have any special experience. Red dragonfly can make you an expert in children's footwear industry.

In terminal construction, red dragonfly headquarters limited the development of exclusive stores according to the size and population of the store.

Market protection for franchised stores must be based on the unified retail price of headquarters, and can be reported to headquarters for price fluctuation according to local consumption level and market price.

In order to ensure the smooth circulation of sales channels and enhance the comprehensive strength of the brand, red dragonfly headquarters implements one to one fast information service and full operation guidance for each store, ensuring that every store's products are purchased reasonably and timely and efficiently.

For the possible problems encountered in the actual operation of the stores, the headquarters will help local stores to adapt to local evasion and preventive measures according to local conditions.

Strong terminal and brand promotion will surely form a huge external support for franchisees, and maintain the sales legend of terminal monopoly.

Brand story

Luo Dong village near Nanxi River, and the pleasure of playing with the red dragonfly in sunset glow, left a good memory for Qian Jinbo in childhood.

At that time, little Qian Jinbo made a wish: let more children have red dragonflies as partners!

The Red Dragonfly children's brand was officially launched in 2003. As a symbol of good things, the "Red Dragonfly" rooted in the heart of Qian Jinbo's childhood in her heart. She inherited the excellent corporate culture idea of red dragonfly, penetrated the imprint of the civilization development of the times, and revealed the eternal concern of the Red Dragonfly brand to human beings -- the humane care of family, friendship, love and true feelings.

It is in beauty and expectation that "creating happiness for childhood" becomes the brand mission of children's company.

On the way...

To create joyful sacred mission for childhood has gathered a group of people with common beliefs, creating happiness for their childhood is their common values, and creating happiness for their childhood is their pursuit of life.