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Channel Is King: Looking For A New Sales Model For Clothing And Accessories

2010/9/23 22:06:00 81

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August 23rd, China Knitting Industry Association

T-shirt

The three session of the president's work conference was held in Shanghai.

Based on the vision of better promoting the development of T-shirt industry and pragmatism, this president's work conference aims at the practical problems of the vast majority of T-shirts enterprises, such as single sales channels, increased labor costs and low added value of products. Taking the "channel as king" as the conference topic, starting from finding new business sales mode, it actively provides information for enterprises to expand product sales channels, reduce operating costs, reduce circulation links and speed up cash flow.

Yang Shibin, President of China knitwear industry association, published "China".

Knitted garment

Keynote speech of "development trend", Wang Zhi, honorary director of China knitted Industrial Association, delivered a speech on the topic of "strategic development and opportunity of functional textiles".

At the same time, the general assembly also invited Deng Huajin, President of Shanghai Qijia Mdt InfoTech Ltd (Shanghai group buying network), to analyze the current situation of China's e-commerce, so as to provide reference and reference for Chinese T-shirt enterprises to expand channels.

China Knitting Industry Association

T-shirt

The branch was established in 2008, with the aim of "strengthening industry's macro guidance, developing industry self-discipline and cultivating national brand".

Its main functions include: assisting government departments to carry out industry activities; timely reporting to the government departments the wishes and requirements of enterprises, dredging channels, serving enterprises; conducting industry basic research, analyzing and studying the current situation of the industry, putting forward proposals for development planning, industrial policies and economic legislation to the government departments; collecting and pmitting economic and technical information, organizing experience exchange and conducting advisory services; carrying out professional training, improving the quality of enterprise staff, and promoting cooperation in production and operation of enterprises.

In the first half of this year, the China knitwear Association T-shirt branch assists the national needle and cotton testing center to draft and formulate the national standards for T-shirts (knitted T-shirts, cotton mercerized knitted fabrics, and knitted T-shirts Size Series).

At this working conference, the China knitwear industry association T-shirt branch invited Zhou Shaoxiong, chairman of the seven wolf industrial Limited by Share Ltd, as the honorary president. At the same time, Guangdong famous mouse Limited by Share Ltd and Foshan Han Hui Garments Co., Ltd. were added as vice president units.

The seven wolf industrial Limited by Share Ltd is the first listed company in the leisure apparel sector and the first high-tech listed company in China's clothing industry.

The seven wolves casual dress was once presented as a member of the US President Bush's delegation to China as a "state rite".

In June 28, 2005, by the world brand laboratory (WORLDBRANDLAB) and the World Economic Forum (WORDECONOMICFORUM) Co sponsored world brand conference, "seven wolves" was selected in the "China's most valuable 500 brand" list, ranking 155th, the brand value is 3 billion 930 million people's currency.

Among the similar products, the seven wolves T-shirt products have been ranked the top ten in the market share for many years.

It is also the largest T-shirt manufacturer in China.

In the seven wolves store, we can see that many fashion elements such as color bar, color insertion, stickers, embroidery, printing, shirt collar, shoulder straps and so on have been combined into a total of seven wolves T-shirts.

The first three working conference of the T-shirt branch of China knitwear industry association focuses on the development of Chinese T-shirt industry and industry enterprises in the future, and actively guides the whole industry to develop in a healthy, healthy and sustainable way.

With the change of people's dressing concept and the pursuit of individuality and leisure psychology, as well as broad and potential consumer market prospects, China's T-shirt industry will continue to grow and develop.