Liu Min: The Underwear Design Of "Blooming"
Tall, thin eyebrows, face of the Orient, cut European and American straight hair, low-key jeans.
This appearance echoes the identity of a lingerie designer - Liu Min's "fashion taste" is often hidden in the most detailed and the most striking part.
I grew up with love for 9 years. I went to work at a time when I was creative at work, playing badminton in spare time, drawing, singing and shopping. Liu Min recalled every day of his career and felt full of joy and fulfillment.
She is relaxed enough to completely forget the designer's professional identity. She says that is the design tradition of adoration: we must examine the shortage of "professionals" with "non professional identity".
This tradition allows her to enjoy work and life, and let her make amazing achievements all along: almost every season's bestseller has Liu Min's works, and many products have been patented by the state.
Until now, many people believe that she is the most brilliant all-round quality person who loves the design team.
When she heard such an appraisal, she winked and smiled, and said, "ah? Is that so high? I am so happy!"
Sunshine girl's "Metamorphosis"
Liu Min is indeed a happy girl.
It is not because she has gained much wealth, but to give sunshine a brilliant easy-going personality.
She said with great pride, "company colleagues say I am the most funny and funny designer."
She enjoyed the evaluation, because the evaluation was full of warmth and happiness.
She is also proud to say that I love the lecturers and I am responsible for the dissemination of the lingerie culture. The love lecturers have a cultural tradition: let the staff be lecturers and give keynote speeches to other members of the company.
The content of Liu Min's speech can enable her to turn from "product creation" to "new cultural creation". At a rational level, it not only deepens the cognition of ordinary consumers to underwear culture, but also deepens her professional understanding of underwear designers.
Of course, she is most proud of her own creation of a work, the design room colleagues for this special nickname, called "Metamorphosis", because the flat chest girls wear it can immediately become full.
It is said that the effect of "Metamorphosis" is wonderful. No matter what kind of flat chest you are, it will change immediately after you wear it.
Liu Min's underwear design is excellent.
"Changing the place you want to change is the principle of underwear design."
Liu Min said: "underwear with chest effect is a very large market, which is Chinese characteristics.
Foreign women's underwear is not particular about shaping. Only Chinese women like to breast. Therefore, China's underwear design is facing many new problems that need to be solved in the local market. "
"Metamorphosis" ranks first in the nation's sales volume, and is also a classic of underwear.
Liu Min's design of this function has reached the acme of professional field, and has also won more career prospects for her admiration.
In fact, I am a very casual person. With sex and personality, sex is not a pure design condition. It is not very insistent. Most of the characters are purely designed, and they will stick to their own creation.
After all, I am making a brand with market constraints, so I am more concerned about market feedback.
Fortunately, my character is quite adaptable to make this design compromise. "
Liu Min is very willing to let the public understand her accompanying characteristics, because in her eyes, this is what vocational quality needs, and is also a source of happiness in her peculiar career form in her career.
Happy time created by T
In fact, Liu Min said, the happiest time of the year was to make a press conference in China International Fashion week.
"What a function of the soul! What is the function and what economic benefits are not considered? Only by making things beautiful and completely free expression, we have the opportunity to make every work as a work of art."
Liu Min said.
"Those works, every inch and one inch, are exhausted."
In the spring and summer underwear conference in 2010, as a leading designer, Liu Min was responsible for one of the series of "exquisite sexy".
As for the meaning of this word, she explains it very well: "refinement is the ability to be relished, the exquisite sexy is the concentrated and refined sex appeal."
Liu Min was once bewildered by the press conference of the American underwear brand "Vitoria secret". The white exaggerated wings and brilliant underwear and accessories made her believe that the elements that attract millions of eyeballs will certainly make the admiration conference hot, but she finally found that "it's not suitable for Chinese people".
The gradual release of the lingerie lingerie has gradually come from a publicity sex appeal to today, with a more short and exquisite design to carry the implicit understanding of Chinese sexuality.
The gorgeous accessories on the bun have also turned into a simple bow. The ornament crystal on the fabric has become the texture effect after the fabric is wrinkled, and the design works begin to prefer the development and reuse of the raw materials.
From the fabric, theme, style, love the whole designer team is maturing, and Liu Min as the team grows, suddenly understand the mission that the conference should carry.
"The work of the conference will reflect the economic background, cultural background, and people's hope for life," she said.
The theme of this conference is "blooming", conveying the feeling of the moment, whether it is the soul or the economy, which is blooming like flowers.
So, you will see many flowers at the press conference, and you will see strong women in the works.
Liu Min believes that the mission of the conference is an interpretation of time.
All the works at the conference made her happy time, which was nostosed and saved.
Just imagine, who in the world can be so lucky to preserve the time in memory in such a beautiful way?
Speaking of this, she took out the plan of the conference, which contained a series of beautiful words, such as "the rouge water powder reflected in the water makes people think about it, and is like the footprints on the snow."
In the eyes of ordinary people, those words are like girls' dreams and beauty, but they are hard to imagine.
But Liu Min said that every designer can read the meaning of these dreams, and turn these abstract words into specific material forms such as color, texture and shape.
"After all the ideas of the conference were finished, I looked at those silent works and read the words written before these conferences. I still have a deep feeling in my heart."
Liu Min said.
Not only is she moving, but Liu Min believes that this movement will make more and more consumers discover that the beauty of the original heart is like listening to a flower's voice.
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