New York Fashion Week "New Face" Is Full Of Tricks.

Mercedes Benz New York fashion week 2011 spring and summer series was held in from September 9th to 16th. Over the past 8 days, more than 90 brands of 2011 spring and summer series were released, including the internationally renowned brands Donna Karen, Kelvin Klein (Calvin Klein) and the new generation of big brands Alexander Wang (Alexander Wang).

For example, the "Fashion/s Night Out" campaign launched by Anna Winter, editor in chief of Vogue magazine, and the final release of the designer's talent show "Project Runway".

This season New York fashion week has been pferred to the Damrosch Park of Lincoln center in New York, saying goodbye to the hundreds of designers who held the release show in the tent of Bryant Park since 1993.

Damrosch park has a larger display space, which can provide more designers with the opportunity to display their talents. For this reason, the organizers also renamed the subway line in Lincoln center as "fashion line" for fashion week.

It is reported that the New York fashion week moved to the new venue attracted 230 thousand fashion buyers, editors, designers and celebrities. It brought us $770 million in economic benefits for New York.

Michael Bloomberg, mayor of New York, said: "the fashion week in New York has created a gradual excitement in the city."

Of course, there are also some designers do not buy it, Wu Jigang (Jason Wu) and Nick Miller (Nicole Miller) announced in May this year, in the SoHo area Mercer Street 82 to do a press conference.

As for this season's

It is worth mentioning that in addition to the bold design trend, another hot spot of the fashion week is the introduction of the "plump model show". The organizers abandoned the stereotypes used to occupy the T platform and launched a number of models closer to the average proportion of American women.

Public fashion show attracts consumers

Supermodel Naomi Campbell was dancing on the sidewalk of Madison street in hot leather trousers; the new design star Alexander held a party in the retail shop; Anna Winter, the editor in chief of the American edition of Vogue, wore a T-shirt; Madison street was crowded with taxis and people, many of whom were in Podolf Goodman.

These are the scenes that can only be seen in the "modern night city" activities staged in September 7th, launched by Anna Wintour last year to attract consumers into shops and restore the declining American fashion industry.

The "open fashion show" is a new part of the second "modern night city" - the 2011 spring summer series released by designers will only be open to retailers and the media, while the open fashion show will show consumers the latest fashions on sale.

It has attracted the attention of Vogue magazine in the autumn and winter trend. There are more than 1500 tickets open for sale, with a minimum price of only $25.

In September 10th, close to 1000 retailers will stay open until 11 midnight, so as to attract people to come to consumption.

"This open fashion show focuses on what we think is the most important trend, so that no matter what style or budget the consumer has, they can find creative inspiration from it."

Anna Wintour said.

In New York,

Consumer confidence in the US dropped to its lowest level in July, according to a consumer survey conducted by Reuters and University of Michigan.

Consumer spending accounts for 2/3 of the US economy.

Any weakness in consumer spending will cast a shadow on the recovery.

Last year's "sleepless city" attracted tens of millions of consumers.

Retailers hope to make the same resplendence this year to try to get rid of the economic weakness.

Rich models dominate T stage.

For a long time, thin models like thin paper have dominated the world's major T stations.

But in this season's New York, people see a fashion show specially designed by the "overweight" model.

OneStopPlus.com, an American fashion company, displays a collection of "big models" at Lincoln Center.

They believe that curvy women are as beautiful as skinny fashion women. New York fashion week is proof of this.

{page_break}

Some of the top designers in the industry, including Mark Jakob (Marc Jacobs) and Prada (Prada), used their finer models to display their clothing in the autumn and winter series of 2010/2011 released last season, while the 2010/2011 and autumn series of Mark Fast (Mark Fast) chose a more plentiful 12 and 14 yards model.

This season's New York fashion week is filled with the atmosphere of plump models, which breaks the usual practice of zero code models popular in London or other fashion week.

Galina Monaco, designer of OneStopPlus.com, said: "we are now ushering in the golden age of large-sized models.

Only the rich models are suitable for our series, which can better display feminine lace, rich pendant and decorative prints and sparkling sequins. "

At present, 62% of the new American women's clothing models are overweight, which means that there is a continuous market space for this type of clothing.

Easy design keynote regression

From this season's designer's performance, the relaxed and joyful tone of design has been revived, breaking away from the restraint of uniform.

Designer Lisa Mayock (Lisa Mayock) and Sophie Buhai (Sophie Buhai) show the geometric decoration patterns of large color blocks.

The series is all about the daily pleasures of life - the silk trousers are suitable for young women in everyday wear, soft knitted sweaters, with a pair of zippered taper leg pants at the hips and ankles, and a leather belt for skirt skirts and pleated skirts.

This presentation proves why this pair of designer brand Vena Cava is becoming an important participant in the fashion industry.

The two designers are now working with the DELL department store to design a self owned series of Aqua in department stores.

Designer Kimberly Ovic (Kimberley Ovitz) is a Californian. He continues to successfully create all kinds of clothes that suit women to dress from sunrise to evening - a flowing white windbreaker can be folded into a dress, a white low breast dress with pleat details on the front, suitable for wearing jackets in the office, but also sexy at night.

For other designers, ease and conciseness mean escapism.

Peter San's (Peter Som) 2011 spring summer series has the appearance of the sweet beach girls in the 60s of the last century. They wear very thick bottom sandals, with pink Postcard printed vest and peacock Print Shorts, and flamingos pink snake skin skirt and ice cream tweed Decor dress sleeveless dress.

Losangeles designer George Parkinson (Gregory Parkinson) has a tropical holiday experience, with a pleated mixed printed skirt and a Kimono Jacket wrapped in front, which shows the fun of fantasy everywhere.