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    Four Major Stumbling Blocks For Women'S Entrepreneurial Psychology

    2010/9/24 17:43:00 62

    Female Entrepreneurship

      

    Entrepreneurial difficulty

    Men often say such things, not to mention women.

    Perhaps since ancient times, it has been influenced by the ideological factors of the male and the female, and the female entrepreneurship has been affected to varying degrees.

    Women in the new era have begun to break the past.

    Female elite

    What are the factors that affect women's entrepreneurship?


    In terms of being satisfied with the status quo, lack of entrepreneurial desire in random sample survey, 50.1%

    Female sex

    They said they had never thought about starting a business. Some of them were satisfied with their living conditions and did not want to change. Some were afraid of taking risks, others were cozy, afraid of hardship, others preferred to eat low security, no matter how to play small cards, and did not want to start their own businesses.

    Entrepreneurship often requires breaking the existing order of life, taking risks and sacrificing spirit.

    Women are influenced by traditional ideas and lack the desire and impulse to start businesses. Compared with men, they are more difficult to take the first step of starting a business.

    In the survey, women had a 4.6 percentage point lower than men who had entrepreneurial intentions.


    Insufficient venture capital


    At present, most female entrepreneurs in Nanjing are laid-off workers, some new immigrants and a few college graduates who have just failed to graduate.

    The initial funds of their businesses often come from the accumulation of personal and family labor and business income, or they are raised through bank loans and private lending.

    In our survey, 71.7% of women think that "capital shortage" is the first factor affecting self employment. Of the women who failed in entrepreneurship, 29.1% suffered from "Waterloo" because of shortage of funds.

    Although the relevant departments can provide "small loans", but cumbersome procedures, security difficulties, it is not easy to do.

    It is difficult for a skilled woman to make bricks without straw. Without funds, good ideas and good new technologies can hardly be turned into real productive forces.


    Sexualgender discrimination


    Public opinion is unfair to women's entrepreneurship. Women entrepreneurs are often stereotyped as "strong women" or are considered "restless women".

    In the survey, only 30.9% of the total number of respondents was appreciated, and 41.5% of respondents wanted the society to treat women entrepreneurs fairly.

    19.6% of the respondents showed that women had sex discrimination in their entrepreneurship, and 18.2% of them believed that public opinion was unfair to women.

    Public opinion discrimination against entrepreneurial women has seriously affected women's enthusiasm for entrepreneurship. 58.7% of female entrepreneurs call for a more relaxed environment and more equitable treatment for women.


    Influence of traditional ideas


    There are psychological weaknesses in women's entrepreneurship. According to the results of psychological research, men and women have different needs for achievement. The key to motivate men to pursue their achievements is "competition". Women's motives are "social acceptance". In addition, traditional concepts and physiological factors of "men and women, women in the house" make women have a sense of dependence and inferiority in their entrepreneurship.

    Many women prefer to teach their sons and daughters instead of creating new businesses.

    Even women entrepreneurs who have successfully started their business still take heavy burdens on their families as their responsibilities.

    60% of female entrepreneurs are responsible for caring for the elderly, 33.3% of female entrepreneurs do all housework, 60% of female entrepreneurs engage in some housework, and only 6% of female entrepreneurs do not undertake housework.

    Male entrepreneurs often have no burden to go into battle lightly.

    Psychological weakness has become the biggest psychological obstacle for women to start their own business.


    Market competition is not standardized.


    It is difficult for women to start their own businesses. China is still in the stage of pition from planned economy to market economy. Market economy has its own advantages and its inherent negative effects, such as unjust pursuit of value and sacrifice of value for value.

    In the field of operation, there are also disorderly competition, lack of integrity and moral anomie.

    In a sample survey conducted by the Federation of industry and Commerce in Nanjing, only 37.7% of private entrepreneurs believe that the market order is better at present, and the establishment of a fair market order is listed as the greatest expectation of entrepreneurs for government support.

    Under such circumstances, women shoulder two burdens of career and family. It is hard for them to have more energy to socialize and deal with various relationships.

    During the discussion, many women said that "one side of the glass cup, the policy is relaxed, chopsticks can be done at one stroke, can be" bad habits, so that they are deterred in front of the business.

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