Yongqing Garment City Linkage Creates Wenzhou Brand

In September 13th, the new town of Zheshang, a major investor in Zhejiang and Zhejiang, broke ground in Yongqing, Langfang, Hebei, dozens of kilometers away from Beijing. The planned land was 20 thousand mu, with a total investment of about 30 billion yuan.

Among them, as the first batch of start-up projects, Zhejiang clothing new town, covers an area of 5000 acres, the overall investment of more than 7 billion yuan.

Lu Jiansheng, Xie Rende, Lu Xi, Lu Zhen, Gu Lesheng and other nine shareholders of Yongqing Zhejiang merchants clothing new Town Investment Co., Ltd. are all Wenzhou people who have been doing business in Beijing for many years.

It is reported that Zhejiang merchants after completion

Beijing Zhejiang village Wen Shang

Book away

On the scene of the launching ceremony of Zhejiang new town, I met a Yueqing businessman and Li Chenbing, chairman of Beijing Nuoqi clothing and adornment Co. Ltd. -- since 1990, he has been working here for twenty years in Beijing.

"With 45 mu of land this time, we plan to invest about 100 million yuan."

Li Chenbing said.

"At present, nearly 100 enterprises have signed an agreement to enter the garden, buying more than 2000 acres of land, most of which are in Wenzhou clothing enterprises in Beijing, that is," Zhejiang village "enterprises.

Lu Qiang Sheng, chairman of Beijing Zhejiang chamber of Commerce and vice chairman of Zhejiang chamber of Commerce and Investment Co., Ltd.

With the aim of introducing thousands of garment enterprises, Zhejiang garment new town has planned five major areas, namely, garment manufacturing industry area, garment industry supporting area, supporting commercial area, Central Business District, and garment personnel training technical school. It is expected that more than 10 people will be gathered after completion.

Lin Runing, deputy general manager of Zhejiang garment new town, said that in addition to attracting foreign investment, the company will also build about 1200 acres of factory area, and it will be completed and completed in the next 3 years, leased or sold to the enterprises that need it.

Why do we choose such an obscure place in Yongqing as shrewd Wenshang? Lu insists that they see the development prospects of Yongqing.

From the map, Yongqing is located in the 1 hour traffic circle of Beijing Tianjin metropolis and the "big seven ring" industrial pfer zone of Beijing. It has the unique advantage of "sea" (Tianjin International Airport) in the "one hour", and relies on Beijing Taiwan Expressway (Beijing to Taipei) to have a significant location advantage.

"The first exit from Beijing to Beijing is located in Yongqing.

According to the plan, the Beijing Taiwan expressway will be opened to traffic in the first half of 2012, and it will take only more than 20 minutes from Beijing to Yongqing. "

Lu said.

Such location advantages will be conducive to the introduction of new talents such as creative operation of Beijing's clothing new town, and the extension of traditional garment processing and manufacturing to upstream product development, technology patents, and investment and so on. The extension of downstream brand building, circulation system and logistics will create an industrial incubator base and an R & D base for enterprises.

In anticipation of the pformation and upgrading of the industry, Yongqing's regional advantages are playing an important role.

Build a new clothing base

Using sufficient "Zhejiang village" resources

In addition to the time and place, the "human" factor is very important for choosing Wenshang, a new garment city in Zhejiang Province.

Many Wenshang frankly say that choosing to stay in the area is actually based on Lu Wensheng and others.

"Their performance in Muxiyuan, Dan Sihua small commodity market and so on, the achievements are obvious to all in the industry.

As long as the original "Zhejiang village" business resources, Zheshang Metro can do it.

One Wenshang said.

Lu Jian Sheng, a Yueqing native in Wenzhou, is the Kyoto Textile City in the center of Beijing Muxiyuan business district. It was founded in October 1997 as the first wholesale textile market in Beijing, with annual sales of several billion yuan. The overall strength of the industry ranked second in the same industry.

Luxi, Wenzhou Yueqing people, deputy general manager of Beijing Tianya group, is also the development operator of Tianya garment building in Muxiyuan.

These warm businessmen are closely related to the "Zhejiang village" of Beijing.

Luxi said his father Lu Bi se was the first settler of "Zhejiang village". The industry called it one of the founders of "Zhejiang village".

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It is said that as early as 1983, several Wenzhou people lived in Macun, Nanyuan Township, where they were engaged in garment processing and marketing, and their business was extremely prosperous.

Soon, more and more people from Wenzhou gathered in the village of Fengtai District and Nanyuan, and from the Dahongmen to Muxiyuan and from Cheng Shou temple to Majiabao.

In May 1996, the clothing trade city of Dahongmen broke ground. After that, more than 10 large scale clothing wholesale markets such as Tian Hai and new century were gradually established, thus forming Muxiyuan and Dahongmen garment centers centered on garment production and marketing, employing more than 500 thousand people, and Zhejiang village became famous at home and abroad.

According to preliminary estimates, Wenzhou businessmen account for nearly 80% of the "Zhejiang village".

By 2000, there were more than 3000 garment enterprises founded by Wenzhou people in Zhejiang village of Beijing, with only one independent legal person registered.

At this time, the "Zhejiang village" has developed into a large area which is distributed between the South Third Ring Road and the South six ring of Beijing.

For these years of Wen Shang, it is imperative for us to get out of the "Zhejiang village".

In November 2009, Beijing launched the "action plan to accelerate the development of the southern part of the city" and invested 290 billion yuan in three years to promote the rise of Nancheng.

This means that thousands of Wenzhou garment processing enterprises, which live in the South Fourth Ring Road to the South six ring, are all faced with relocation and upgrading.

"What should we do after the demolition? Where is the way out?" Lu Jiansheng said, "clothing enterprises in Zhejiang village need to continue to produce and operate places, and we need to build strong platforms.

"The development of Zhejiang businessmen clothing new town, the original intention is to do something for the villagers."

Take Li Chenbing as an example, the annual output value of the enterprise has exceeded 200 million yuan so far, and there are more than 20 stores in the high-end department stores such as Yansha, Shuang an, Parkson, and other factories in Shanghai and other places, but in Beijing, they are always rented in Fengtai District.

"Rent can not be invested in a big way, and the workshop will expire this year."

In a more profound sense, for the "Zhejiang village" Wen Shang, if we want to grow stronger, we must go out of the "Zhejiang village".

Trade in the field of "cage for birds"

Inside and outside Wenzhou

Lu insists that the new town of Zhejiang is closely related to the "Zhejiang village". However, the new town of Zhejiang is not a replica of the "Zhejiang village", nor is it a simple South moving of Beijing's clothing industry.

"This will become a new strategic highland for Wenzhou people to invest and start businesses, and will be able to enter the national and even the world's most sophisticated brand clothing industry."

Outside Wenzhou people plan the "cage for birds" in the field of Commerce.

Moreover, this time the "cage changing bird", they invited Wenzhou local enterprises to participate.

"Wenzhou is the home of clothing.