Sophomore Student Mooncake Business

Born in Changbai Mountain Next, he went to the mountains with his parents from an early age. He went to Wuhan science and technology university student Lu Zi Qing, from Jilin. He tried to start a project with ginseng mooncake.

18, reporters at the University of science and technology to see sophomore Lu Zi Qing. Once he met, he brought out his own ginseng. Moon Cake Samples for journalists to taste. These moon cakes are similar to the moon cakes sold on the market. They taste a bit bitter from ginseng.

Lu Zi Qing said that he used to go to Changbai Mountain to dig ginseng with his parents from childhood, and he learned a lot of ginseng knowledge over the years. Last year, he came to Han University, and he often went to supermarkets, pharmacies and health care stores to learn about ginseng sales. After a period of time market According to the survey, he believed that the market potential of ginseng in Wuhan was relatively large, so he transported dozens of samples of ginseng to a dozen hotels, drugstores and stores, but did not believe in the quality of low-priced products. He returned with disappointment.

In June this year, a college student Entrepreneurship The lecture touched him. He decided to find a company to produce ginseng food, and then set up a health care product company. On the eve of the Mid Autumn Festival, the deer son celebrates and several students with the ginseng moon cake formula and raw materials, everywhere to find a grand hotel cooperation, unsuccessful. After that, they turned their goals to the pastry shop, and this time it turned out to be fruitful. The three pastry shops expressed their willingness to cooperate, and the deer shop and other people provided the recipe and raw materials to the store.

520 the West biscuit house is one of the partners of Lu Zi Qing. The reporter saw in the store that there were food production licenses in the shop, which could be produced and sold on behalf of the shop. But the store still has some concerns: if the price of the moon cake is too high, it will be hard to sell. If the price is too low, it will lose money.

It is reported that three cooperative pastry shops produce 70 ginseng moon cakes, the highest priced 100 yuan a box (8), but up to now has not yet sold a ginseng moon cake.

At present, the entrepreneurial team has invested more than 8000 yuan. When the moon cake is successful, it turns to other foods. After stabilization, a health care product company was established. Faced with the immediate difficulties, Lu Zi Qing is still looking forward to the initial entrepreneurial dream.

Lack of production license

Only pure technical cooperation

Jin Hao, director of the food Coordination Section of the Hongshan food and drug administration, said ginseng belongs to the "medicine and food homology", which can be added to the food. However, it is suggested that Lu Zi Qing should make quality identification for raw materials and moon cakes.

Deputy director of sun Huang Jun, Nan Hu, Hongshan industrial and commercial bureau, said that the pastry shop which has the qualification of producing moon cakes can produce and sell ginseng moon cakes. Entrepreneurs without relevant qualifications can only participate in the operation by pure technical cooperation or by the staff of the store.

Professor Hu Yunlian, chief physician of the Department of Gastroenterology of Hubei Provincial Traditional Chinese Medical Hospital, reminded that ginseng is a supplement and a medicine. Ordinary people can not eat wild ginseng more than 10 grams daily, so as not to get angry or dryness. Yang Sheng and spleen and stomach damp heat constitution, dyspepsia, hypertension, hyperglycemia, hyperlipidemia and other people should be careful to eat moon cakes, prohibit cannibalism. Edible ginseng can be used for clearing the fire by taking Niuhuang Jiedu pills and other drugs.

Venture Mentor: great risk

"You can't do this, the risk is too great!" on the 20 day, the director of the municipal entrepreneurship office, Cheng Huai, came to Wuhan Polytechnic University early to do site guidance for the project. {page_break}

Cheng Huai said that the enthusiasm of college students is very big. They are bold and encouraging. But ginseng moon cake is very risky. "Ginseng is a very strong medicine, mixed with food, and it is difficult for unprofessional people to control their safety. Nine people eat nothing, a poor physical eating problem, will eventually make your business collapse. Moreover, Lu Zi Qing team started too late, making moon cakes at least six months ahead of schedule.

Cheng Huai suggested that the entrepreneurial impulse to stop making moon cakes should be temporarily stopped, instead of selling high-grade health products such as ginseng, Saussurea involucrata and Cordyceps.

Lu Zi Qing said he would reorganize his ideas and make new entrepreneurial plans.