Corporate Classroom: The Brand Operation Of Grassroots Liu Bei

Liu Bei was a pure grass root, and he made straw sandals.

Quotient solution

With the "gold medal" of Liu Huang Shu, Liu Bei began to integrate resources. The first thing Liu Bei used was to set up a modern enterprise system and attract talents with shareholding system.

The three knot of Taoyuan is the founding meeting of Liu's joint-stock company. The first financing attracted local small and medium-sized entrepreneurs, Zhang Fei and Guan Yu, and Zhang Fei was the slaughterhouse of Zhuoxian. Zhang Fei brand beef has been sold for more than 1800 years, and it has been selling well both at home and abroad, and it is the oldest brand in the world.

Since then, new shareholders Zhu Geliang, Zhao Yun, Ma Chao and Huang Zhong have been introduced, forming a super stable joint-stock team.

Liu Bei is the master of brand operation. He uses plug in strategy. When Cao Cao turns left, he turns to the right. He supports all Cao Cao's objections, and Cao Cao supports him.

Cao Cao showed her strength with her fist, and Liu Bei showed her weakness with tears. Cao Cao first took the place, Liu Bei first made the brand.

Liu Bei said, "hold fast, I will be wide; I will be violent; I will be benevolent; Cao Yijue, I will be loyal, every time I oppose Cao Xiang."

(Cao Cao is narrow minded, I will tolerate; Cao Cao is cruel, I am kind; Cao Cao is cunning, I am honest, as long as I oppose Cao Cao, things are successful.

)

Liu Bei created a brand image of orthodoxy, loyalty and benevolence, and established the brand idea of supporting the Han Dynasty and killing thieves, which is called the sanctification of enterprise purpose.

As a result, Liu Bei's successful market position monopolized the market concept of "Uncle Huang".

A master who lives by cracks

"Uncle Huang" is a very noble title in itself, but for Liu Bei, it is "past events can not be recalled".

Liu Bei had been living in a long way before being a big boss. He had worked for 7 big enterprises before and after years of dependence. He first attached to Liu Yan, then changed his old classmates to Gongsun Zan. He also talked about "cooperation" with Lv Bu. After Lv Bu took over Lv Bu and worked hard in his branch, he worked hard for a few months. He felt that he had no future in development and then went back to Yuan Shao.

Finally, the old boss Liu Yan's son Liu Zhang's business was annexed.

The master of integrating resources

With the foundation of the brand, Liu Bei is one of the commander-in-chief.

How can we fight without resources? We must not say that when we fight, I will kill you with my sandals.

But no resources are not afraid, Liu Bei will integrate resources.

There is such a story: Dad said to his son, I want to find a daughter-in-law for you.

The son said, but I would like to find it myself.

Dad said, but this girl is Bill Gates's daughter.

Son said, if so, yes.

Then his father found Bill Gates and said, "I've found a husband for your daughter."

Bill Gates said, no, my daughter is still young.

Dad said, but this young man is vice president of the world bank.

Bill Gates said, ah, that's all right.

Finally, dad found the president of the world bank and said, I recommend a vice president for you.

The president said, but I have too many vice presidents.

Dad said, but this young man is Bill Gates's son-in-law.

The president said, "well, OK.

Event marketing master

In addition to the integration of resources, Liu Bei is still the master of event marketing. In order to make the title of "Liu Huang Shu" get Royal certification and market access, Liu Bei has also cooperated with the owner of state-owned enterprise, Cao Cao, who has the Royal certification authority. When he went to Cao Cao, he told Cao Cao that I was the uncle of the emperor. Cao Cao did the right thing and introduced Liu Bei to the emperor.

As the saying goes, "rich in deep mountains and distant relatives, poor in the busy market, no one asks". Han Xian is suffering from Cao Cao's bullying. At first glance, some people say their uncle is not going to verify whether uncle is a copycat version. At that time, he recognized Liu Bei. His status and title were authorized by the authority and consolidated his position in the market.

This is one of Cao Cao's biggest mistakes in his life. He has helped his competitors win a pass for the world.

When expanding the market, Liu Bei adopted a flexible acquisition strategy.

First let the brand go deep into the hearts of the people and then try to figure it out.

Liu Biao of Jingzhou knew that he was not long before he was born. He wanted to turn Jingzhou to Liu Bei. He said to Liu Bei, "I have been ill and died shortly afterwards.

If I have no talent, I am afraid I can not inherit my father's business. After I die, my brother can lead Jingzhou.

But Liu Bei did not want to speak.

When Liu Zhang of the Xichuan County asked Liu Bei to take Xichuan as king, Liu Bei also flatly refused. He said, "I am a brother of the same clan with Liu Zhang, and I can not bear to photograph."

This is actually Liu Bei's very good advertisement, which is popular with the people, and every day looks forward to Liu Bei taking over. Finally, the market is naturally Liu Bei's.