How Did Zhu Geliang Sell Herself?
Many people think that
Marketing Planning
Mainly from the western countries, it is not known that a group of Chinese oracle leaders were able to strategise more than one thousand years ago, and put the current marketing practice in the commercial field in practice.
If you don't believe it, look at Zhu Geliang's older generation.
Job wanted
Art, from which you will be able to successfully crack the significance of marketing planning.
Zhu Geliang
As the president and CEO of Shu Kingdom during the Three Kingdoms period, he died from the end of his life and died three times in the mountains. He died on the way to Wei Wei. "He didn't give up the hero's tears before he died and the hero made his eyes full of tears." for today's sake, Liu Bei was regarded as the master of a generation, but the stage of the Shu state was not big enough to make Zhuge Kongming do his best. Zhu Geliang was also a model president and CEO. He entered the cabinet and took charge of Liu Bei's ear as an official. Why?
Let's see Zhu Geliang's preparation before his job.
Throughout the world, Cao Mengde took advantage of the emperor to make the princes occupy the best time; Sun Quan was in the east of the river and occupied the land; Liu Bei's Royal orthodoxy, though farfetched, was in harmony with others; Yuan Shao, though rich in armor, had a narrow mind and could not bear heavy responsibilities.
Although Zhuge Kongming was in the middle of high lying, he was in the heart of the river.
He understood that if we want to go green, we must first choose the right line.
Because this is a prerequisite for job hunting. Just like today's college students choosing jobs, they choose traditional industries or new energy industries. They should make careful analysis before choosing careers.
Today, many students have closed their eyes, "Hai voted" behavior, in fact, not only the goal is not clear, but more importantly, there is no "self-knowledge", and how to make enterprises do "self importance"? {page_break}
After analyzing the current situation, he thought, "Cao Cao is strong and strong, and the counsellors are like clouds. Although he is the first group in China, but talented people, I am Wolong, but if I want to show my talents, it is not an easy thing to do. Although Sun Quan is standing in the east of the river, talents are also in the same hall. Let alone the capitulation of Zhang Zhao and others, the pressure is not general; Liu Jun, Zhang Fei and Guan Yu are born in the grass roots, but are still orthodox. Although there is no room for success now, the business of starting a business and pulling the mountain for the first time has already been boiling in the heart, and it is more important to seek talents for the talented people." Zhuge Kongming
Zhu Geliang looked at the three companies carefully. He thought, "based on reality, we can learn from talents, such as living under Liu Bei's wings. Though hard, we will achieve great success."
As soon as Zhu Geliang was planning and confident, he decided to put his resume in "Liu Bei small factory".
This factory is small, but I will make great use of it.
Did Zhu Geliang go with his resume? No, he had to make a "pre job marketing plan".
Packaging, advertising and advertising are indispensable.
The description of Wolong's birth in the "Zhi Zhi Tong Jian" Han Ji is wonderful.
How did Zhu Geliang, a master of marketing, plan his job search process?
Please look at the following:
First of all, set a high starting point for yourself. Zhu Geliang is better than Guan Zhong and Le Yi, aiming directly at President and CEO, and is also an excellent president and CEO. It is also a great device that many enterprises admire for a long time.
So the price is not shouted out by others, but is worth thinking and aiming at.
Secondly, we should have "famous intermediary", the so-called headhunting company.
Zhu Geliang borrowed two headhunting companies: the headhunter: getting the approval of Xu Shu, Xu Shu was already the standard "name" intermediary, and had a special weight; headhunter two: Sima Hui, who had the wisdom of people, kept lifting the appetite of Lao Liu, progressively and gradually drew out "the people who knew the current affairs had their own volts and Phoenix Chicago". At this time, Wolong was famous.
Again, in Xinye, when Liu Bei introduced Xu to Zhu Geliang, the clever Xu Shu plotted a small detail.
At this time, Zhu Geliang's recruitment interview reached the acme under the command of his hand, so after Liu Bei took care of it, Zhu Geliang finally came out.
Therefore, a countermeasure in the grass cottage is that Liu Huang uncle is really sorry to see him late. He is "on duty" immediately, and he does not need to practise. He is entrusted with heavy responsibility. First, he is the chief military officer of the Central Military Commission.
Although it is a joke, Zhuge Kongming can be seen in Wolong as a "classic marketing case", which is of positive reference to our future marketers. From Zhu Geliang's job search marketing plan, we can see that the wisdom of the ancients is profound, and we understand the three principles of marketing: observing the situation, seeking potential and creating momentum.
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