Zhejiang Haining Home Textiles Creates "New Tricks"

A few days ago, Zhejiang Nong Fu Textile Co., Ltd. invested 35 million yuan in the Xu Village Industrial Zone to complete the new plant.

This is the company's response to the present.

This year, Zhejiang

This year 1~6 months, Haining home textile enterprises above Designated Size realized industrial output value of 2 billion 372 million 300 thousand yuan, an increase of 16.8% over the same period last year.

Expanding investment and demonstrating strength

The shortage of looms in Xu Cun town is an unavoidable fact.

As a result, Nong Fu invested 600 thousand yuan to introduce 12 electronic looms to cope with the increase in orders, and the completion of the new plant was the second venture platform of the company.

The Zhejiang Han Bo home Co., Ltd., located in Changan Town, has introduced 72 world-class looms in recent years. On the one hand, these looms provide high-end products for European customers, and on the other hand, improve the supporting services for well-known domestic textile brands.

Wang Gaoming, chairman of the board of directors, said that nowadays, the development of enterprises has formed "three hands": one is to grasp advanced manufacturing, the other is to grasp business services, and the other is to brand culture.

R & D wins pricing power

The characteristics of home textile products are short cycle and fast change, and the competition in the market is "fast fish eating slow fish".

Many home textile enterprises generally attach importance to product research and development and exhibitors in order to gain time and seize the market.

Nowadays, in the vast majority of home textile enterprises in Haining, they generally rely on the "two legged" walking of the domestic and foreign trade market.

The production and operation of home textile enterprises can be divided into three parts: first, the processing of foreign samples; the two is the cooperative development between enterprises and foreign businessmen; and the three is the independent pricing of enterprises.

It is obvious that only the independent development of home textile enterprises can win the voice of product pricing.

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Located in Shenshi intersection of 320 national highway, Haining Sheng Yu cloth art Co., Ltd. is a textile enterprise with a history of more than 30 years.

In 2002, the company switched to the home textile industry, and has been committed to both product innovation and internal and external market.

Cut flowers and embroidered curtains are newly developed by the company recently, and the price is 66 yuan per meter. Another new product, high-grade silk flannelette, is developed at a price of 50 yuan ~130 yuan per meter, with a width of 2.8 meters, and two new products are the first in China. Wang Qisheng, chairman of the board, said with confidence: "exhibiting the Shanghai international home textile exhibition with the company's special high-end products is sure to be favored by the market."

Innovation improves profitability

In Xu Cun light textile science and Technology Park, a large number of enterprises are mainly engaged in domestic trade, such as Xintian, Hao Shi, min Hui, Jia Hong, Bai Chai and other home textile enterprises. Their leading products are all kinds of curtain cloth and are independently developed, thus forming the characteristics of new products, many selling points and high price.

In recent years, apart from the further expansion of marketing network and the establishment of distribution outlets in the first tier and second tier cities of the country, Zhejiang Xintian cloth industry Limited has also made a preliminary plan for the brand, which has formulated long-term development goals and made clear the recent marketing tasks.

At present, the company has pioneered the establishment of more than 20 "new day cloth" franchise stores throughout the country, which has become another highlight of home textile enterprises' marketing innovation.