Invention Patent Of Shape-Ups Shoe Sole Sandwich Technology

The committee said

The United States Patent and Trademark Office has issued a unique Shape-ups for Skechers.

Manhattan beach, California -- (business information) --SKECHERS USA, Inc. (New York stock exchange code: SKX) today announced that an independent review committee said that Skechers Shape-ups advertising words are accurate, honest and "have a sense of social responsibility for consumers and society".

In response to a relevant progress, Skechers further announced today that the United States Patent and Trademark Office issued a patent for Skechers on its unique Shape-ups shoe sole sandwich technology this week. The shoe interlayer is very important for users to provide health benefits. These benefits include "strengthening and regulating muscles, improving posture, improving cardiovascular health, reducing pressure on joints and promoting blood circulation".

(US Patent No. 7779557)

In August 10, 2010, the New Zealand Advertising Standards Authority (ASA) ruled that "[Shape-ups]'s advertisement on muscle adjustment, posture improvement and weight loss has been confirmed by [Skechers], so it will not mislead or deceive consumers."

This is the second time in recent months that the independent expert group has made a favorable ruling for Shape-ups to regulate muscles, improve posture and promote weight loss advertisements.

Earlier this year, Australia's Therapeutic Products Complaints Resolution Panel (CRP) dismissed two complaints from Skechers about Shape-ups's failure to provide weight loss, muscle regulation and improved posture.

Australian CRP said, "Skechers has provided a lot of evidence to support Shape-ups's advertising words that can help reduce weight, regulate muscles and improve posture". It also argues that Skechers's competitors have failed to provide any reason or evidence to question Skechers advertisements.

Leonard Armato, President of Skechers health department, said: "we are not surprised by these rulings. We think these rulings have proved what we have always said - facts and science have provided support for Skechers's advertising words and are a major factor in the success of Shape-ups."

In the recent ruling, New Zealand's ASA conducted a review of four independent studies on Shape-ups, two of which were implemented by Dr. Steven Gautreau (chiropractors); a study was carried out by a large hospital in southern California; another study was carried out by Juntendo University, Japan.

ASA also examined an independent report made by Kendle Pty. Ltd., a biopharmaceutical research firm. Kendle Pty. Ltd. conducted an independent assessment of Shape-ups advertising words and four studies used to support these advertisements.

Armato said: "in recent weeks, Shape-ups has been the subject of a report of no scientific value, which is known as the so-called" research "and questioned our Shape-ups advertisements without providing any raw data.

The report is also cited in misleading and biased reports.

These recent rulings have responded well to these criticisms.

We are willing to face any complaints in the future, and we will strongly defend the integrity of this excellent product, against unwarranted complaints and pseudoscience attacks.

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Armato continued: "Shape-ups's advertising words have been confirmed by reliable scientific experiments, but the best proof is that this shoe is comprehensive.

Skechers has obtained thousands of certificates from their customers, which have been praised by them. They have commended Shape-ups and said they have gained the benefits of advertising.

SKECHERS USA, Inc., headquartered in Manhattan beach, California, uses SKECHERS trademarks and other exclusive trademarks to design, develop and sell various types of male, female and child products.

SKECHERS products are sold in the us through department stores and franchised stores, SKECHERS retail outlets and their e-commerce websites. They are also sold in more than 100 countries and territories through its global distributors and subsidiaries network in Canada, Brazil, Chile, and Asia based companies.

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