Hongxing Erke Brand Culture

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Brand spirit

"To Be No.1" is a tough and hard struggle spirit. It is the determination and courage to be the first and strive for the first. It is an endless pursuit and a strong fighting spirit.

It represents a noble person who does not give in to mediocrity. The aspiration and pursuit of success and champions are the spiritual pcendence and extension of "faster, higher, stronger" Olympic spirit, business philosophy and consumer psychology.

Always adhere to the positioning of "professional sports brand", take the road of "technological innovation", have been committed to research and development of product technology, and employ famous designers to host product design, closely combine international trends, combine ergonomics, sports mechanics, business aesthetics and other multi field principles, and provide professional sports equipment with high technology, high quality and high quality, effectively enhance athletic performance, enhance the quality of life in the process of struggle and surpass, and achieve extraordinary athletic life.

Brand Vision

Hongxing Erke looks at the world with a long-term perspective, and resolves to surpass its industry rivals to become a well deserved No.1. Its comprehensive strength is the top five in the global sporting goods industry.