Reform And Innovation Of Cashmere Industry In Ningxia

　　 Ningxia cashmere industry Mergers and acquisitions enterprise Such rapid development has gradually enhanced the voice of the industry and has gone out of a road of self employment.

Looking back on the 10 year development path of Ningxia cashmere industry, it is valuable. experience It is worth learning and seeing the problems in its development, especially the small scale of deep processing, the backward technology, the lagging behind of brand construction and the short industrial chain. In this regard, experts pointed out that only to continue to "internationalization, clothing, high-end" goals, in order to consolidate positions and keep forging ahead.

Acquisition of upstream enterprises

10 years ago, the Ningxia cashmere industry was produced in small workshops. Most of the enterprises were small in scale. Many enterprises in the initial processing and deep processing enterprises were less, mainly for foreign enterprises to provide carding cashmere raw materials. At that time, the silver cashmere industry in Wuling city in Ningxia was one of many small companies in Ningxia. But after 10 years of development, it has become the largest supplier of fine plush and cashmere stripe in the international market. The volume of exports is the first in the country, and at the same time, 1 million 500 thousand cashmere sweaters are produced. In 2009, the Bank of China made half price purchase of Duncan cotton mill, a 100 year old British shop. It completed the merger and acquisition of upstream enterprises by downstream enterprises, and gained world-class technology, brand and high-end customers, becoming an example of overseas mergers and acquisitions of Chinese textile enterprises.

The cashmere industry is only a microcosm of Ningxia's cashmere industry in recent years. The development of cashmere industry in recent years fully reflects the rapid upgrading of Ningxia cashmere from small workshops to large ones. {page_break}

Mastering the right of original velvet discourse

According to Long Fei, director of Ningxia textile and industrial bureau, Ningxia has become an important cashmere gathering and processing base in China, and has gradually acquired some pricing power in the original velvet area. Ningxia has tens of thousands of people who can endure hardships and do business in the Hui nationality's cashmere raw material acquisition team. They use Ningxia's regional advantages to radiate 13 provinces and 9 neighboring countries, and purchase and sell 10000 tons of cashmere raw materials annually. This amount accounts for more than 70% of cashmere output in China, accounting for about 60% of the world's cashmere output. There are 90 cashmere production enterprises in the region, of which 40 are above scale enterprises. The annual output is more than 6000 tons of carding cashmere, 500 tons of cashmere bars, 600 tons of cashmere yarn, and 4 million cashmere sweaters.

After the Ningxia cashmere industry has taken a firm foothold in the acquisition of the original velvet industry, the industrial cluster effect is gradually emerging. In 2002, Ningxia decided to establish a cashmere Industrial Park in Lingwu City and a cashmere Industrial Park in Tongxin county. Among them, Tongxin County cashmere Industrial Park mainly cashmere raw materials distribution and primary processing industry. The cashmere Industrial Park in Lingwu City integrates cashmere carding, weaving, spinning, weaving, making and trading, forming a chain of upstream and downstream industries. It has become the most influential cashmere industry cluster in the same industry in the whole country.

pay attention to brand build

With the support of the local government of Ningxia, cashmere backbone enterprises have developed rapidly and their strength has been strengthened. Zhou Zhenyong, director of the Management Committee of the cashmere Industrial Park in Lingwu City, said that cashmere backbone enterprises represented by cashmere industry group, Jiayuan Chenrong group, Rong Changrong industry group, master group, de Hai Group (Ningxia) group, Saint snow Cashmere Group and Sheng Hai Rong industry have become the backbone of Ningxia cashmere industry.

In addition, Ningxia has also formulated the local standard of Ningxia carding cashmere, so that the industry standard of cashmere industry has been greatly enhanced. In 2004, the Ningxia Bureau of light and textile industry, together with the quality and Technical Supervision Bureau, organized experts to study and formulate the local standard of Ningxia carding cashmere, and was fully implemented in May this year. According to this standard, the production of high quality Ningxia carding cashmere will continue to meet the needs of domestic and foreign high-end cashmere products manufacturers, and unify the implementation standards of cashmere cashmere production in cashmere production. After the implementation of the local standard of "Ningxia carding cashmere", Ningxia cashmere enterprises will be able to produce high-quality cashmere through more stringent standards to tie Chinese and foreign merchants.

Ningxia large cashmere enterprises pay more attention to product quality and vigorously implement brand building. Chen Shuhui, mayor of Lingwu City, said that Ningxia cashmere processing enterprises strictly control the acquisition of cashmere raw materials, production technology and technology, and the quality of cashmere and its products has been steadily improved, meeting the needs of domestic and foreign customers, and establishing the status of "Ningxia fine cashmere". At present, Ningxia cashmere has "Saint snow velvet" Chinese famous brand products, "Cashmere" and "Pak Lan" Ningxia famous brand products. In addition, Ningxia vigorously nurture the brand of "Fei Luo Xue Fei", "Ling Zhou Xue", "thousand piles of snow", "Xixia cashmere" and other brands to enhance the strength and competitiveness of enterprises.