Asian Games 361 Degrees Exclusive Sponsorship "Love Fire Lit Asia"

September 2010, Guangzhou

The sixteenth Asian Games will be held in Guangzhou, China in from November 12 to 27, 2010. Guangzhou is the second Chinese city to host the Asian Games.

Beijing held the Eleventh Asian Games in 1990.

The Asian Games in Guangzhou will set up 42 items and 473 minor items, which is the largest event in the Asian Games history.

In addition to 28 Olympic events, there are 14 major non Olympic events in the Asian Games, including the newly established traditional Chinese games such as go, martial arts and dragon boat races. Many special events will be gathered in the 2010 Asian Games in Guangzhou.

The Asian Games senior partner 361 degrees, as early as in December 2, 2009, has launched the "Asian love more" Asian Games communication strategy, officially opened the 361 degree Asian Games strategy prelude, for the hosting of a colorful Asian event, to contribute the energy of a big power brand.

Under the guidance of the Asian Games strategy, the 361 degree has become an official sponsor of China's five modern national teams, China's Triathlon tribe, China's national cycling team and many other Chinese teams. It is also the official partner of many Asian National Olympic committees such as Malaysia and Philippines.

As the only high-level partner of the 2010 Asian Games sportswear and the global official sponsor of the Asian Olympic Council, the 361 degree integration of the top international resources has created 42 professional sporting events for the Asian Games, and has joined hands with the organizing committee to provide the high quality and high cultural value added equipment for the torch bearers, volunteers, officials and referees of the Asian Games.

In this regard, 361 degree president and executive director, Mr. Ding Wu said: "361 degrees will spare no effort to" Asia more than one love "brand spirit, in order to organize a harmonious, passionate and shared Asian event, to promote the spirit of Asian Games, enhance the in-depth interaction and understanding of all Asian people, and assume the responsibilities of a great nation's outstanding sports brand.