Zhao Xiujiang: Cross Maxim Of Internet Entrepreneurship

Want to be in Internet In the field of doing something, it is recommended that you first clear up a problem and solve another problem. What we need to know is the essence of the Internet. What we need to solve is "the real needs of users". So what is the nature of the Internet? We can try from portals, e-commerce, Online games , Blog Social networking, SNS, video, micro-blog, group buying and many other successful Internet business models have found the answer. Personally, the essence of the Internet is the transmission and sharing of information. What is the "real needs of users"? This question is not easy to answer. The answers to different Internet applications are different. Just want to tell you that an Internet application that only addresses the user's surface needs will not succeed. Or even if the success is transient, it will be replaced by the next application of the real needs of users.

1, innovation, in fact, should be the "micro innovation" advocated by Zhou Hongyi. "Innovation" can ensure a good product, good service or good project, but at the same time, if it is subversive "innovation", it is also unknown. The risk is too high, business models, profit models, market acceptance and many other factors have not yet been verified. Therefore, the emphasis here is "micro innovation", which will greatly increase the chances of success in business based on the successful mode of others. The world looked up to Newton, but Newton said, "I'm just standing on the shoulders of giants." throw those "no applause" projects, such as "cloud computing" and "Internet of things", which are being fired at the moment, to the top five hundred, state-owned enterprises or governments in the world. We are doing business, not doing charity work, nor is it a show.

2, free, in order to quickly promote and occupy the market, "free" is the winning weapon of Internet products or services, of course, the premise is based on "micro innovation" has a good product or service. Don't worry about profitability? When will it be profitable? When you have a certain share of the market, profits will naturally knock at you! Hot business network, of course, here is another premise that you can wait until the day of profit, and personally think: today's world capital market has been very active, when you have a certain market share and are facing difficulties, you should learn to "borrow the east wind". Of course, experienced people will know what time financing is most beneficial to enterprises. Ma Yun said that we should repair roofs in sunny days and raise money when we are not short of money.

3, planning, everything is done ahead of schedule, but not done. At the same time, we should make every effort to make "micro innovation" thorough and make the enterprises solid and strong before they become bigger. "Strong" is the essence and "big" is just a shell. This is probably the most difficult thing for a person who has just started his own business. Personally, I would like to suggest to you that we should take a look at the venture capital. We can learn a lot of valuable knowledge and avoid many twists and turns. It is particularly necessary to point out that in the face of the temptation of capital, we must stick to our "planning" and bear in mind the fact that you are an expert in this project, and they are outsiders.

4, experience, "the eyes are the windows of the soul" and "users are God" are all overstated. But in the Internet field, what is the "window" between God and enterprises? Many people may not have thought deeply about this question. The answer is "experience". In the field of Internet, we usually talk about "viscosity" or "user loyalty". It's about how to retain users and keep them alive. "Experience" is the first step in this area. Let's imagine who would be willing to accept the procrastination and lengthy registration process and personal information to fill in. If we did not enter the door, what should we say "stay"? There is a classic line in Stephen Chow's movie "Jiu pin Zhi Mo Guan", which vividly illustrates this question - "you pig is not willing to drink, is the Qi family more stupid than you?" Recently, everyone is accusing Tencent that she is the biggest Shanzhai enterprise in China, but at the same time, she has to admire her. She can often come back first. In addition to her huge user base, her humanization experience has played an invaluable role.

5, efficiency. The efficiency here refers to the idea of "making quick decisions". Before starting a business, we should make an assessment of the venture project and design a good business model, such as the total investment of the project, the specific fund utilization plan, the overall strategic development plan, the phased target, the profit pattern, the cash flow structure, and so on. What we need to emphasize here is the "profit mode" and the "cash flow structure", which are directly related to the sustainable development of the enterprise. The "first mover advantage" in the Internet field is very obvious. Why does China have only one Baidu, Taobao and Tencent QQ? The "first mover advantage" has also played a decisive role in these fields. Therefore, after the preparatory work is finished, we should act quickly and launch the project as soon as possible. Otherwise, once you have a forerunner, your chances of success will be greatly reduced. Unless you have the advantage of the former's incomparable capital or other decisive factors, it will be difficult to surpass the former.