Why Do Zhejiang Textile Enterprises Enter The Online Game Industry With Low Key?

An online game called Shennong Jue is about to go public. The investment and development of this game is a textile enterprise in Huzhou, Zhejiang.

According to reporters, the textile industry capital investment online games in our province has not yet been the first time, while the online game has been concerned by the players, the textile enterprises have also attracted wide attention in the industry.

Analysis of the relevant personage, this move or will give traditional industries to new industries.

Mobile phones can play online games.

Can you play online games in mobile phones? Most of the online games can not be separated from computers.

According to the introduction, the "selling point" of the online game Shennong Jue is to play on the mobile phone. "Just press a few buttons on your cell phone, you can build your own city, or you can recruit soldiers and surprise the storm, and discuss with your allies the whole plan to attack the fairy mountain."

"We specially developed a game version based on smart phone platform, so that players can experience the fun of games through computers, and also play by mobile phones."

"Shennong formula" development team, Shanghai brook Network Technology Co., Ltd. Mr. Tao said that their company was founded in 2007, has been working on the development of "Shennong formula".

In April 6th this year, the Ministry of culture agreed to issue the "network culture operation permit" to the company. Its business scope is "using the Internet to run game products (including virtual games issuing online games)".

According to the reporter, as an online game, when playing the Shennong formula, the player must register the account number, purchase the game props, and then enter the game role.

According to reporters from many know, Shanghai bro Network Technology Co., Ltd. game development team working place in Hefei, and Shanghai only financial personnel.

The reporter learned from the financial officer, Ms. Wang,

According to introducing, Hua Hin has a large scale in the local textile printing and dyeing industry, and has many subsidiary companies such as printing and dyeing, textile, clothing, trade and so on.

The company's website information said: "the company's existing assets of about 60000000 yuan, annual sales of 1.5 billion or more......

The T/C plain cloth and cotton poplin produced by the company occupy a place in Mexico, Africa, Middle East and other markets, and the scale of production is more than 6000 million meters.

Mr. Chen, the boss of Huaxin company, was "very low-key" and said he did not want media coverage of investment online games.

However, he said that since the second half of 2007, the global economic crisis triggered by the subprime mortgage crisis in the United States has led to serious damage to China's textile exports, and the survival of textile enterprises has become more and more difficult. So he turned his capital to the online games industry which was "not yet a hot investment".

It is said that the company invested nearly ten million yuan in Shanghai when it created the company's online games.

Zhejiang textile enterprises first enter the online games industry

Along with the complicated changes of political and economic forms at home and abroad in recent years, Zhejiang merchants, known for their prudent investment prudence, have an urgent need for pformation and upgrading. They have invested investment channels in home appliances, real estate, coal mines, finance, IT and other industries to get rid of the predicament faced by traditional manufacturing industries.

According to the reporter, Zhejiang textile enterprises capital pfer to real estate and other industries are more common, not all of the Internet games.

"At present, there are several Zhejiang businessmen to cooperate with brook online, they have been operating clothing."

Mr. Tao said, "the listing of our online games may attract more traditional industries to online games."

In the textile town of Shaoxing, a number of traditional textile enterprises have launched the animation industry. Among them, the animated film "young teacher" invested by local textile enterprises was broadcast in September.

For textile enterprises investing in online games, some textile industry insiders in Shaoxing say that the competition in traditional textile industry has gradually intensified and profits have gradually shrunk. The success of the "young teacher" has enabled more textile enterprises to see opportunities in the animation industry. "But the investment cycle of animation industry is longer, relatively speaking, online games investment returns are faster and higher, and more enterprises may enter the online games."

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New industries or gold targets

Due to the large market space and high return on investment in the industry, the recent two years is a high investment period for online games industry.

Data show that in 2007, China's online games industry took 10 Investments; in 2008, there were 21 investments; in 2009, 17 investments were made.

Take our province as an example. 2 years ago, Delhi invested 30 million dollars to set up a network tour company in Shanghai. Its first online game, the oath AIKA, was launched in June. In 2008, Zheng Yuanbao, the eldest son of the people's appliance group, invested about 10000000 in developing online games. At present, the income of online games is millions of yuan. The annual sales volume of Zhejiang's Kong Fanjun's home appliances is nearly two hundred million yuan. Last March, its son Kong Xiangfeng invested 20 million in the online games industry.

Zhejiang businessmen are not easy to invest in the industry that they are not familiar with or grasp. In recent years, the investment fields such as the coal industry, real estate and property market have been blocked, and some emerging industries such as animation and online games have become a new trend of capital.

Some netizens even joked that after the "real estate" and "fried media", they began to "stir fry".

The chairman of the Shaoxing Terry Computer Animation Limited company believes that in addition to attracting high profit margins, Zhejiang businessmen are using their creativity to pform traditional industries so as to realize the pformation of traditional industries.