Communication Can Produce Market Communication To Grasp The Market.

Nowadays, the exhibition economy is everywhere, and there are countless exhibitions of textiles and clothing.

The functions of the exhibition are also very rich. Publicity, exhibition and communication...

In the press view, the most important function of the exhibition is communication, so that there is a chance to communicate between the upstream and downstream.

The scale, the influence of the exhibition, the potential opportunities are desirable. However, a small, delicate and smooth professional exhibition may give the exhibitors a real harvest.

This kind of harvest does not have to be an order, it may be just a message, a word to be filled with, or just a few friends.

China International Knitting fair can be said to be a model in this respect. After several years of exploration, its purpose is clearer and clearer.

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Making communication effective

This scene is rare: far from the hustle and bustle of the exhibition hall, in a quiet conference room, buyers and counterpart exhibitors are quietly discussing.

No matter how successful it is, both sides have at least one more understanding.

This is the trade fair arranged by the China Textile Association of CCPIT for the knitting exhibition.

In this China International

When Tianshi and the explorer's purchasing director received reporters, they could not conceal a trace of exhaustion in their smiles. They had discussed with a number of enterprises before.

The two outdoor brands used to pay more attention to professional outdoor sports exhibitions. For the first time, they came to the knitting exhibition to make them discover the new world, some new materials and functional fabrics, and became their first choice.

They even set their sights on a new fabric that could adjust the temperature, intending to incorporate it into the next quarter's new product development.

However, for the brand of Pathfinder, there are still fewer factories on the knitting exhibition, and they hope to contact more production enterprises and find suitable partners.

Tianshi is well prepared, prior to the appointment with interested enterprises, to the exhibition on further details.

Some well-known leisure brands are also the objects of exhibitors' attention. During the two day business negotiations, Only talks continue, and journalists can not even find the gap between interviews.

For such a

Designer Xie Jiaqi is not the first time to attend the exhibition. He appeared in the designer's corridor at the first knitting exhibition.

At that time, designers, like enterprises, were one person, one standard booth.

He felt that in that way, everyone's style could not be reflected and the communication with the industry could not go deep.

At this year's exhibition, there are not only special areas to display designer's works, but also arrange designers to connect with enterprises. In his view, it is more convenient for designers to understand the industry information.

This kind of business negotiation is only part of this year's knitting exhibition business. Apart from that, there is also a meeting between supermarkets and enterprises.

Bai Rong World Trade mall is particularly active in this year's knitting exhibition. It is also prepared to be exceptionally grand. It not only allows ten or twenty exhibitors to dress uniformly, but also actively exchanges with the brand enterprises on the exhibition stand.

In this regard, the head of the exhibition said that not only for the purpose of recruiting brands to enter the mall, but also to convey downstream consumer trends and so on to brand enterprises.

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At present, the development of communication has made us lack of opportunities for communication. Various industry activities have also provided a platform for communication. But in a fickle atmosphere, there are several models that can calmly sit down and talk about knitting exhibition. No matter how effective it is, at least in a certain period of time, let people in the industry calm down and talk freely.

The opportunity of market and cooperation arises from these exchanges.

Identify your position

There are many leading enterprises in knitting industry, and there are many small and medium-sized enterprises and industrial clusters.

In order to let all levels of enterprises do not go empty handed, the organizers also invited buyers at all levels on the commercial docking, including shopping malls and supermarkets in traditional circulation channels, as well as the above brand buyers and the increasingly prosperous professional market in recent years.

However, after all, the industry chain of knitting industry is too long. The fields covered by equipment, raw materials, fabrics and finished products are also very broad.

This also caused the buyer's hard to adjust, the mall complained that the high-end brands were too few, and the brand buyers complained that the suitable producers were too few.

For the current knitting exhibition, it is more important to identify their own position and circle the specific buyers and exhibitors.

Since it is difficult to be large and complete, it is better to be small and refined, to form its own characteristics.

Of course, this is just a saying.

For an exhibition of only 4 years, the development of the knitting exhibition is very rapid, which is not only reflected in the actual scale of the exhibition, but also in the expanding influence of the exhibition.

Nowadays, it has been recognized by more and more brand enterprises and industrial clusters, and is also gradually deepening the terminal.

In the bustling city of Shanghai in August, the metropolis with tens of millions of people, advertisements in the subway newspaper folder, the light box advertisement in the market intensive areas such as people's Square and Qingpu Road, let people know the home textile exhibition and knitting exhibition. This dedication and persistence will surely further the China International knitting fair.

Conclusion: this ending is somewhat late, but after a month's precipitation, reporters can be more sober minded to reflect on this exhibition.

Its gains and losses are clearly presented after being far away from the flourishing of the exhibition.

In any case, the development of the knitted fair is growing from its birth to the present. It is moving towards the brand. Its record and research will become part of the history of the whole industry.