New York Exhibition: The Accelerator Of Market Change

Since the beginning of this year, the strong growth of China's textile and apparel exports has been exhilarated. But after all, this is the growth after the financial crisis. Many things have undergone subtle changes. Exports are no exception. Because of the changes in consumption patterns in Europe and the United States, the export of Chinese textile and clothing is also facing adjustment. Now, some foreign trade travellers have begun to sum up their past experience and plan new changes.

The Eleventh China Textiles

Successful practice of upgrading pformation

The New York exhibition in 2010 is a new attempt. As the industry has paid close attention to, it has been divided into three parts. It has been divided into three parts from the original single exhibition according to the different product categories. It has been incorporated into the more influential TEXWORLD clothing exhibition, the New York international home Textile Exhibition (HTFSE) and the New York international fashion merchandising Exhibition (APP).

According to the organizers statistics, the three exhibitions have a total exhibition area of 15000 square meters, with nearly 500 exhibitors from 16 countries and regions participating in the exhibition, and more than 5000 professional trade spectators.

It not only expanded the exhibition area by three times, but also increased the number of spectators by 21%.

According to the sampling statistics of exhibitors on the spot, combined with the scale models of previous exhibitions, the site and potential trade volume brought by this exhibition is nearly 100 million US dollars.

To sum up the success of this year's exhibition, the organizers of the China Textile Association of China Council for trade promotion put forward three elements.

First, accurate location advantages.

New York is the center of the most important New York economic circle in the United States. The trend of the clothing materials gathered in the region involves the advantages of groups, professional trade enterprises and market capacity, which are unmatched by other parts of the United States.

Secondly, with the strong strength of Frankfurt company.

The bilateral cooperation in New York through the three exhibition joint mode, in New York created a "whole industry chain + global supply chain" new exhibition mode, reflecting the advantages of the industry exhibition.

Thirdly, the internationalization of the exhibition.

Through this platform, Chinese exhibitors can compete with other enterprises in other countries and regions on the global supply chain, on the one hand, promote Chinese enterprises to enhance their competitiveness; on the other hand, through international exchanges and cooperation, Chinese enterprises can actively optimize and integrate product mix.

For this pformation and upgrading, the vast majority of China

Despite its integration into three exhibitions, the organizers said that the brand of China Textile and clothing trade exhibition (New York) will remain in the future to continue its attractiveness in American buyers.

New changes and market trends of Chinese exhibitors

Chinese exhibitors are the leading actors in this exhibition. In the eyes of many experts, Chinese enterprises have matured and begun to show the trend of changing from quantity growth to benefit growth.

Some of the leading enterprises have already stepped out of the stage of blindly picking up the documents in the past, and are moving towards the rational competition stage of comprehensive development, highlighting their own advantages and ensuring profits.

At the same time, the concept of exhibitors is becoming more mature.

Many exhibitors have realized that it is unrealistic to hope that the international market can be opened by attending an exhibition.

They regard this exhibition as a breakthrough point for collecting information from market and competitors, so as to correct their product development, market expansion and product pricing strategy and get long-term development.

The new trend of international market development has also made Chinese enterprises face two situations and split up.

Enterprises that have good product development and design capabilities and good market channels are very popular at the exhibition. Their products have strong bargaining power and are more optimistic about orders.

A home textile company in Hangzhou, Zhejiang, hired a British designer. The exhibition site was directly communicated with customers by British designers. The booth was always crowded and the boss was overwhelmed.

Those who are still stuck in the OEM business are being challenged by foreign businessmen.

The exhibition has always been a wind vane, which can reflect the new taste of the international market.

This New York exhibition has no secret of its preference for environmentally-friendly products. The TEXWORLD fabric exhibition in the United States will incorporate environmental protection fabrics into the exhibition, in order to facilitate the audience to find suppliers of environmentally friendly products.

During the exhibition, three forums were held to explore all aspects of product sustainability. "Green marketing Green Marketing" and "environmental procurement" became the key words in the forum.

This kind of taste is reflected in the exhibition, which is the green product that is sought after.

It is understood that more and more Chinese enterprises in the exhibition process, in addition to highlighting prices, quality and design, but also strive to highlight the concept of environmental protection.

In this regard, Du Yuzhou, President of China Textile Industry Association, who was present at the exhibition, was very pleased.

In addition, the exhibition is a parade ground. It not only reviewed the growth of Chinese enterprises, but also presented the appearance of international counterparts today.

Taking into account the importance of the textile industry in Pakistan and the important position of the TEXWORLD exhibition in the US importers, the Pakistan Trade Development Council organized 7 local enterprises to participate in the TEXWORLD exhibition in the form of exhibition. Some of the modern American washing denim fabrics exhibited by some enterprises attracted the attention of businessmen.

The United States textile trade representative office also said that it should support the promotion of textile trade with Pakistan.

Next year to enhance ODM competitiveness as the main line {page_break}

In view of various new patterns in the foreign trade market, the China Textile Association of the China Council for promoting trade has also laid emphasis on next year's work.

According to the introduction, there are mainly two aspects of the exhibition in 2011: to serve small and medium-sized enterprises is always the aim of New York exhibition.

Small and medium-sized enterprises have always been the main force in the export market of China's textile and garment industry. Their future is directly related to the future of China's textile and clothing export.

Therefore, the textile industry branch of the China Council for promotion and trade (CCPIT) proposed that it will continue to strengthen communication and coordination with the Ministry of Commerce, the Ministry of industry and the Ministry of industry and the textile industrial cluster next year, and strive to continue the support of the central and local governments next year to expand the international market for SMEs, and help them complete the pformation and upgrading.

In addition, with the adjustment of international industrial layout, some Chinese enterprises are not satisfied with merely taking orders. They are eager to cooperate with the international industry more deeply, such as design, product development and so on.

At this exhibition, some enterprises showed the desire to cooperate more closely with the United States.

In response to this demand, the textile industry association of China Council of trade promotion indicated that in the process of organizing and implementing the exhibition next year, it is necessary to help enterprises to cooperate with the US industry and enhance ODM competitiveness of Chinese exhibitors as a main line of work to help enterprises accomplish this pformation.

In 2010, the China Textile and clothing trade exhibition (New York) achieved a pformation from the Chinese people's independent textile and Clothing Fair in the United States to the Frankfurt exhibition company, one of China's largest industry organizations and one of the world's largest professional exhibition agencies, and held a series of professional exhibitions in New York.

In 2011, along this road, the exhibition itself will not only continue to enhance its international influence, but also aspire to provide more opportunities for Chinese enterprises.

From an industry trade exhibition to an international brand exhibition, from raw materials processing to OEM, the China Textile and clothing trade exhibition (New York) has grown with Chinese export enterprises.