Marketing Of China's Garment Industry

China Clothing industry Marketing:

1) competition: enterprises and enterprises that have diversified markets earlier will adjust the market strategy, transform the growth mode of foreign trade, and focus more on emerging markets with great potential for growth. Capital advantage, brand and product advantage, marketing advantage and competition pattern are competing with the international bigwigs. Can Chinese brands win the "parity war", expand to the second tier cities, enhance high-profile marketing, enhance brand image, international fast fashion, fast response system, international fashion and price.

2) Market segmentation The rise of the new generation and the segmentation of the market have greatly increased the demand for dress and fashion. There are many points to be found in finding market gaps and differentiated competition. Market segmentation is developing in depth, from product category, grade, function, marketing mode, service crowd classification, service area segmentation and so on.

3) contradiction: the sharp contradiction between the rapid rise of garment enterprises and the relatively lagging behind of information technology, the sharp contradiction between the original accumulation of clothing owners and the backwardness of traditional management is the basic contradiction in the clothing industry.

4) products: how can seasonal products break through the curse of winter and summer? The hot down sale of winter clothes and soft gold "Cashmere" garments in the winter, the three season of spring, autumn and winter, the silk and linen clothing enterprises are glad to be hot and cold. To make brand single product enterprises, enhance brand image, single product brand expand four seasons products, create four seasons pattern, multi brand management, expand product category.

5) supply chain innovation: international brand The division of labor is becoming more and more detailed, and the 10% of the profits in the supply chain are relatively small. The intermediate design service links are very few, and jump out of the pure production link, from design to purchase, and then to the "integrated service provider" providing logistics and distribution, and learn to apply the methodology of design, cost and channel.